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How smartphone advertising influences consumers' purchase intention
Martins, José; Costa, Catarina; Oliveira, Tiago; … - In: Journal of business research : JBR 94 (2019), pp. 378-387
Persistent link: https://www.econbiz.de/10011947455
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The mediating role of popularity rank on the relationship between advertising and in-app purchase sales in mobile application market
Oh, Yun Kyung; Min, Jihong - In: The journal of applied business research 31 (2015) 4, pp. 1311-1322
Persistent link: https://www.econbiz.de/10011350583
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Impacts of multimodal information on smartphones
Drossos, Dimitris; Lekakos, George; Voulgari, Stamatoula - In: International journal of electronic marketing and … 8 (2017) 3, pp. 258-282
Persistent link: https://www.econbiz.de/10011849101
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Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi; Shuhaiber, Ahmed - In: International journal of business information systems : … 27 (2018) 3, pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
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Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael - In: International journal of electronic marketing and … 11 (2020) 1, pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
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Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal; Katona, Zsolt; Sárváry, Miklós - In: Journal of marketing 81 (2017) 4, pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
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Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna; Basmanova, Oksana; Sun, Qin - In: International journal of internet marketing and … 11 (2017) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
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The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian; Kannan, P. K. - In: Journal of marketing research 58 (2021) 2, pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
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The Smartphone as a pacifying technology
Melumad, Shiri; Pham, Michel T. - In: Journal of consumer research : JCR ; an … 47 (2020) 2, pp. 237-255
Persistent link: https://www.econbiz.de/10012315482
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Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van; Reijmersdal, Eva A. van - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 16-26
Persistent link: https://www.econbiz.de/10011997971