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How modern is modern marketing? : marketing's evolution and the myth of the "production era"
Fullerton, Ronald A. - 2008
Persistent link: https://www.econbiz.de/10003644596
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"A virtual social H-bomb" : the late 1950s controversy over subliminal advertising
Fullerton, Ronald A. - In: Journal of historical research in marketing 2 (2010) 2, pp. 166-173
Persistent link: https://www.econbiz.de/10003979531
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The historical development of segmentation : the example of the German book trade 1800 - 1928
Fullerton, Ronald A. - In: Journal of historical research in marketing 4 (2012) 1, pp. 56-67
Persistent link: https://www.econbiz.de/10009506460
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Historical methodology : the perspective of a professionally trained historian turned marketer
Fullerton, Ronald A. - In: Journal of historical research in marketing 3 (2011) 4, pp. 436-448
Persistent link: https://www.econbiz.de/10009407726
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The birth of consumer behavior : motivation research in the 1940s and 1950s
Fullerton, Ronald A. - In: Journal of historical research in marketing 5 (2013) 2, pp. 212-222
Persistent link: https://www.econbiz.de/10009758437
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Psychoanalyzing kleptomania
Fullerton, Ronald A. - In: Marketing theory 7 (2007) 4, pp. 335-352
Persistent link: https://www.econbiz.de/10003628298
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How modern is modern marketing? : marketing's evolution and the myth of the "production era"
Fullerton, Ronald A. - In: Journal of marketing 52 (1988) 1, pp. 108-125
Persistent link: https://www.econbiz.de/10001055309
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Understanding institutional innovation and system evolution in distribution : the contribution of Robert Nieschlag
Fullerton, Ronald A. - In: International journal of research in marketing : IJRM ; … 3 (1986) 4, pp. 273-282
Persistent link: https://www.econbiz.de/10001035309
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"A virtual social H-bomb" : the late 1950s controversy over subliminal advertising
Fullerton, Ronald A. - In: Journal of historical research in marketing 2 (2010) 2, pp. 166-173
Persistent link: https://www.econbiz.de/10009890127
Cover Image
Historical methodology : the perspective of a professionally trained historian turned marketer
Fullerton, Ronald A. - In: Journal of historical research in marketing 3 (2011) 4, pp. 436-448
Persistent link: https://www.econbiz.de/10009890175