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Marketing
26
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8
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7
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6
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English
30
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Lovelock, Christopher H.
48
Wirtz, Jochen
10
Weinberg, Charles B.
9
Vandermerwe, Sandra
3
Wright, Lauren
3
Quelch, John A.
2
Chew, Patricia
1
Corey, Edwin Raymond
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1
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Business Horizons
1
Business horizons
1
California management review : CMR
1
Government marketing : theory and practice
1
Journal of Services Marketing
1
Managing public enterprises
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
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1
Praeger series in public and non-profit sector marketing
1
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The Future of the postal service
1
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
22
OLC EcoSci
3
RePEc
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Other ZBW resources
1
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31
Product plus : how product + service = competitive advantage
Lovelock, Christopher H.
-
1994
Persistent link: https://www.econbiz.de/10004209916
Saved in:
32
Marketing public transit : a strategic approach
Lovelock, Christopher H.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10004316382
Saved in:
33
Services marketing : a European perspective
Lovelock, Christopher H.
(
contributor
); …
-
1999
Persistent link: https://www.econbiz.de/10004378729
Saved in:
34
Public and nonprofit marketing : cases and readings
Lovelock, Christopher H.
;
Weinberg, Charles B.
-
1984
Persistent link: https://www.econbiz.de/10004619287
Saved in:
35
Marketing for public and nonprofit managers
Lovelock, Christopher H.
;
Weinberg, Charles B.
-
1984
Persistent link: https://www.econbiz.de/10004622274
Saved in:
36
Marketing challenges : cases and exercises
Lovelock, Christopher H.
;
Weinberg, Charles B.
Persistent link: https://www.econbiz.de/10004059324
Saved in:
37
Services marketing : people, technology, strategy
Lovelock, Christopher H.
;
Wirtz, Jochen
-
2004
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004792035
Saved in:
38
Services marketing : people, technology, strategy
Lovelock, Christopher H.
(
contributor
)
-
2001
-
4. ed.
Persistent link: https://www.econbiz.de/10004780543
Saved in:
39
Developing Global Strategies for Service Businesses
Lovelock, Christopher H.
;
Yip, George S.
- In:
California management review : CMR
38
(
1996
)
2
,
pp. 64-86
Persistent link: https://www.econbiz.de/10006632257
Saved in:
40
Fear of a Recession. The best way to deal with it is to prepare for it.
Lovelock, Christopher H.
- In:
Marketing management : a quarterly business management …
6
(
1997
)
3
,
pp. 14-16
Persistent link: https://www.econbiz.de/10007249559
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