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Product plus : how product + service = competitive advantage
Lovelock, Christopher H. - 1994
Persistent link: https://www.econbiz.de/10004209916
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Marketing public transit : a strategic approach
Lovelock, Christopher H. (contributor) - 1987
Persistent link: https://www.econbiz.de/10004316382
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Services marketing : a European perspective
Lovelock, Christopher H. (contributor);  … - 1999
Persistent link: https://www.econbiz.de/10004378729
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Public and nonprofit marketing : cases and readings
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10004619287
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Marketing for public and nonprofit managers
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10004622274
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Marketing challenges : cases and exercises
Lovelock, Christopher H.; Weinberg, Charles B.
Persistent link: https://www.econbiz.de/10004059324
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Services marketing : people, technology, strategy
Lovelock, Christopher H.; Wirtz, Jochen - 2004 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004792035
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Services marketing : people, technology, strategy
Lovelock, Christopher H. (contributor) - 2001 - 4. ed.
Persistent link: https://www.econbiz.de/10004780543
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Developing Global Strategies for Service Businesses
Lovelock, Christopher H.; Yip, George S. - In: California management review : CMR 38 (1996) 2, pp. 64-86
Persistent link: https://www.econbiz.de/10006632257
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Fear of a Recession. The best way to deal with it is to prepare for it.
Lovelock, Christopher H. - In: Marketing management : a quarterly business management … 6 (1997) 3, pp. 14-16
Persistent link: https://www.econbiz.de/10007249559