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On informative advertising and...
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Werbung
13,888
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11,361
Informationswert
5,248
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4,480
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4,394
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3,931
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3,869
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1,777
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1,731
advertising
1,409
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1,399
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Brand management
966
Markenführung
932
Börsenkurs
925
Germany
919
Share price
909
Asymmetrische Information
794
Asymmetric information
789
Social Web
690
Social web
689
Wettbewerb
641
Pricing strategy
623
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622
Corporate disclosure
567
Unternehmenspublizität
567
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548
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543
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Tadajewski, Mark
87
Kaiser, Harry M.
67
Hunt, Shelby D.
58
Sheth, Jagdish N.
58
Anderson, Simon P.
57
Eisend, Martin
51
Thisse, Jacques-François
48
Kind, Hans Jarle
44
Kotler, Philip
44
Bruhn, Manfred
40
Gierl, Heribert
40
Pelsmacker, Patrick de
40
Straume, Odd Rune
40
Taylor, Charles Raymond
39
Brekke, Kurt R.
35
Vargo, Stephen L.
35
Brown, Stephen
34
Pepels, Werner
34
Grönroos, Christian
31
Malhotra, Naresh K.
31
Jones, D. G. Brian
30
Maclaran, Pauline
30
Nilssen, Tore
30
Rosengren, Sara
30
Septianto, Felix
30
Mueller, Barbara
29
Nickel, Volker
29
Okazaki, Shintaro
29
Pflaum, Dieter
29
Lusch, Robert F.
28
Peitz, Martin
28
Wilbur, Kenneth C.
28
Dahlén, Micael
27
Lambertini, Luca
27
Saffer, Henry
27
Shaw, Eric H.
27
Sørgard, Lars
27
Zaccour, Georges
27
Siciliani, Luigi
26
Hackley, Christopher E.
25
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National Bureau of Economic Research
103
American Marketing Association
51
Springer Fachmedien Wiesbaden
50
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
48
C.E.P.R. Discussion Papers
32
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
17
EconWPA
16
Agricultural and Applied Economics Association - AAEA
14
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
13
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Axel-Springer-Verlag
11
Edward Elgar Publishing
11
Erasmus Research Institute of Management
11
European Society for Opinion and Marketing Research
11
CESifo
10
Instituto Valenciano de Investigaciones Económicas (IVIE)
10
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
NET Institute
9
OECD
9
Center for Tobacco Control Research and Education, UC San Francisco
8
Faculdade de Economia, Universidade do Porto
8
IP Deutschland GmbH <Köln>
8
Tinbergen Instituut
8
Université Paris-Dauphine
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Duncker & Humblot
6
Econometric Society
6
Florida Department of Citrus
6
HAL
6
IGI Global
6
Tilburg University, Center for Economic Research
6
Tinbergen Institute
6
Verlag Dr. Kovač
6
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Journal of advertising research
247
Journal of business research : JBR
226
European Journal of Marketing
218
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
172
Journal of marketing communications
159
Journal of historical research in marketing
154
SpringerLink / Bücher
148
Journal of Consumer Marketing
147
Management science : journal of the Institute for Operations Research and the Management Sciences
131
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
111
European journal of operational research : EJOR
107
Marketing theory
107
NBER working paper series
103
European journal of marketing : EJM
101
Journal of marketing
101
International journal of industrial organization
94
Working paper / National Bureau of Economic Research, Inc.
94
Journal of marketing research : JMR
93
Economics letters
88
Journal of promotion management : JPM
87
Industrial marketing management : the international journal for industrial and high-tech firms
84
The accounting review : a publication of the American Accounting Association
84
Young Consumers
83
Journal of marketing management : MM
82
NBER Working Paper
82
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
Strategic Direction
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
77
Marketing Science
75
Marketing : ZFP ; journal of research and management
73
Journal of retailing and consumer services
71
Journal of the Academy of Marketing Science
70
Psychology & marketing
70
Discussion paper / Centre for Economic Policy Research
69
Marketing Intelligence & Planning
69
International Marketing Review
68
Journal of promotion management : innovations in planning and applied research
66
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ECONIS (ZBW)
22,554
USB Cologne (EcoSocSci)
1,507
RePEc
1,173
Other ZBW resources
1,171
EconStor
301
BASE
107
USB Cologne (business full texts)
36
OLC EcoSci
18
ArchiDok
6
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71
Advertising
as a distortion of social learning
Brekke, Kjell Arne
(
contributor
);
Rege, Mari
(
contributor
)
- In:
The B.E. journal of theoretical economics
7
(
2007
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003738273
Saved in:
72
Voluntary quality disclosure and market interaction
Guo, Liang
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 488-501
Persistent link: https://www.econbiz.de/10003868040
Saved in:
73
Informative
advertising
in differentiated oligopoly markets
Hamilton, Stephen F.
- In:
International journal of industrial organization
27
(
2009
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10003812995
Saved in:
74
Applying contextual
advertising
to MultiModal information content
Armano, Giuliano
;
Giuliani, Alessandro
;
Messina, Alberto
; …
- In:
E-commerce and web technologies : 13th International …
,
(pp. 195-202)
.
2012
Persistent link: https://www.econbiz.de/10009618625
Saved in:
75
Platform pricing under dispersed information
Pavan, Alessandro
;
Jullien, Bruno
-
2013
latter shapes the elasticity of the demands and thereby the equilibrium prices. We then study informative
advertising
…
Persistent link: https://www.econbiz.de/10010233163
Saved in:
76
Information content of
advertising
: empirical evidence from the OTC analgesic industry
Anderson, Simon P.
;
Ciliberto, Federico
;
Liaukonyte, Jura
- In:
International journal of industrial organization
31
(
2013
)
5
,
pp. 355-367
Persistent link: https://www.econbiz.de/10010247710
Saved in:
77
Meta-analysis using information reweighting : an application to online
advertising
Wang, Pengyuan
;
Bradlow, Eric T.
;
George, Edward I.
- In:
Quantitative marketing and economics : QME
12
(
2014
)
2
,
pp. 209-233
Persistent link: https://www.econbiz.de/10010386340
Saved in:
78
Platform pricing under dispersed information
Jullien, Bruno
;
Pavan, Alessandro
-
2014
latter shapes the elasticity of the demands and thereby the equilibrium prices. We then study informative
advertising
…
Persistent link: https://www.econbiz.de/10010476892
Saved in:
79
Advertising
, the matchmaker
Anand, Bharat N.
;
Shachar, Ron
- In:
The Rand journal of economics
42
(
2011
)
2
,
pp. 205-245
Persistent link: https://www.econbiz.de/10009237513
Saved in:
80
Advertising
as a distortion of social learning
Brekke, Kjell Arne
(
contributor
);
Rege, Mari
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003389672
Saved in:
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