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Advertising's unintended consequence : economic growth
Kopf, Dennis A.; Torres, Ivonne M.; Enomoto, Carl E. - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 5-18
Persistent link: https://www.econbiz.de/10009491981
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How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
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Sales and advertising rivalry in interwar US department stores
Scott, Peter; Walker, James T. - 2009
Persistent link: https://www.econbiz.de/10009749569
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Investor attention, companies' (non-financial) advertising and private investors' trading and performance
Etheber, Thomas; Jabs, Nicolas Steven - In: Determinants of investor behavior, (pp. 127-170). 2013
Persistent link: https://www.econbiz.de/10010385898
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The effects of advertising on financial markets
Jabs, Nicolas Steven - In: Determinants of investor behavior, (pp. 97-126). 2013
Persistent link: https://www.econbiz.de/10010385899
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Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick; Kennedy, Rachel; Beal, Virginia; … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
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Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: Journal of advertising research 56 (2016) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
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Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae; De Gregorio, Federico; Kim, Kihan - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
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Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E. - In: Journal of advertising research 54 (2014) 4, pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
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Stock market reaction to unexpected growth in marketing expenditure : negative for sales force, contingent on spending level for advertising
Kim, Min Chung; McAlister, Leigh - In: Journal of marketing 75 (2011) 4, pp. 68-85
Persistent link: https://www.econbiz.de/10009270908