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Multinomial logit models in marketing : from fundamentals to state-of-the-art

Elshiewy, Ossama; Guhl, Daniel; Boztuğ, Yasemin - In: Marketing : ZFP ; journal of research and management 39 (2017) 3, pp. 32-49

Persistent link: https://www.econbiz.de/10011780892

Flexible estimation of time-varying effects for frequently purchased retail goods : a modeling approach based on household panel data

Baumgartner, Bernhard; Guhl, Daniel; Kneib, Thomas; … - In: OR spectrum : quantitative approaches in management 40 (2018) 4, pp. 837-873

Persistent link: https://www.econbiz.de/10011959609

Dynamic assortment in the presence of brand heterogeneity

Qiu, Jiaqing; Li, Xiangyong; Duan, Yongrui; Tian, Peng - In: Journal of retailing and consumer services 56 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012389862

Measuring Changes in Brand Choice Behavior

Baumgartner, Bernhard - 2006

The multinomial logit model is frequently used in marketing research to explain consumers' brand choice decisions. In … possibility of short-term fluctuations and long-term changes in consumers' brand choice behavior. In this paper, nonparametric … brand-specific time-variable functions replace the brand-specific constants usually found in brand choice models. I estimate …

Persistent link: https://www.econbiz.de/10014071906