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Modeling markets : analyzing marketing phenomena and improving marketing decision making
Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...
Persistent link: https://www.econbiz.de/10012401974
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Thriving through turbulence : lessons from marketing academia and marketing practice
Hoekstra, Janita Cornelia; Leeflang, Peter - In: European management journal 41 (2023) 5, pp. 730-743
Persistent link: https://www.econbiz.de/10014495945
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Understanding how satisfactory service relationships can be mutually beneficial in the higher education context
Malhotra, Neeru; Frech, Bernadette; Leeflang, Peter; … - In: European journal of marketing 57 (2023) 2, pp. 562-598
Persistent link: https://www.econbiz.de/10013502596
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Advanced methods for modeling markets
Leeflang, Peter (ed.); Wieringa, Jaap E. (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011660853
Cover Image
Modeling markets : analyzing marketing phenomena and improving marketing decision making
Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...
Persistent link: https://www.econbiz.de/10011308726