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An overview of The History of Marketing Thought
Tamilia, Robert D. - In: Journal of historical research in marketing 1 (2009) 2, pp. 346-360
Persistent link: https://www.econbiz.de/10003917554
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Marketing theory
Saren, Michael - In: Marketing theory : a student text, (pp. 26-50). 2010
Persistent link: https://www.econbiz.de/10003950808
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Fukuyama's end of history thesis : are western marketing theories the end point of marketing theory evolution?
Sutton-Brady, Catherine; Voola, Ranjit; Yüksel, Ülkü - In: Journal of business & economics research 8 (2010) 7, pp. 37-46
Persistent link: https://www.econbiz.de/10008647524
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Staging consciousness : marketing 3.0 post-consumerism and future pathways
Varey, Richard J.; McKie, David - In: Journal of customer behaviour 9 (2010) 4, pp. 321-334
Persistent link: https://www.econbiz.de/10008780444
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The history of marketing thought: a teaching reflection
Domegan, Christine - In: Journal of historical research in marketing 2 (2010) 4, pp. 457-466
Persistent link: https://www.econbiz.de/10008809031
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Teaching the history of marketing theory
Wooliscroft, Ben; Lawson, Rob - In: Journal of historical research in marketing 2 (2010) 4, pp. 467-478
Persistent link: https://www.econbiz.de/10008809042
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The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605073
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A history of schools of marketing thought
Shaw, Erich H.; Jones, D. G. Brian - 2008
Persistent link: https://www.econbiz.de/10003608596
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Art or science? : fifty years of marketing debate
Brown, Stephen - 2008
Persistent link: https://www.econbiz.de/10003610294
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Hunt versus Anderson : round 16
Kavanagh, Donncha - 2008
Persistent link: https://www.econbiz.de/10003610393