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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Marketing management cases
Weilbacher, William M. - 1980 - 3. ed
Persistent link: https://www.econbiz.de/10000052458
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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Marketing strategy and plans : systematic marketing management
Luck, David Johnson; Ferrell, O. C. - 1979
Persistent link: https://www.econbiz.de/10000053172
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Cases in marketing
Greer, Thomas V. - 1983 - 3. ed
Persistent link: https://www.econbiz.de/10000053196
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
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Harvard business review on retailing and merchandising
2008 - [Reprint]
Persistent link: https://www.econbiz.de/10003725810
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Basic marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2009 - 17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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Marketing communications : interactivity, communities and content
Fill, Chris - 2009 - 5th ed.
Persistent link: https://www.econbiz.de/10003767204
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Marketing mistakes and successes
Hartley, Robert F. - 2006 - 10. ed.
Persistent link: https://www.econbiz.de/10003075553