Rennings, Gina; Wustmans, Michael; Kupp, Martin - In: Journal of Business Strategy 43 (2021) 3, pp. 168-174
Purpose: Business model innovation (BMI) provides enormous opportunities to multinational corporations (MNCs). Consequently, some MNCs have created dedicated BMI units. Yet, research only provides limited guidance and lacks empirical evidence on the implementation of BMI processes in a...