Narrow search
Showing 1 - 10 of 151
Cover Image
Social marketing : its ethical dimensions
Laczniak, Gene R.; Lusch, Robert F.; Murphy, Patrick E. - 2008
Persistent link: https://www.econbiz.de/10003718250
Cover Image
Normative perspectives for ethical and socially responsible marketing
Laczniak, Gene R.; Murphy, Patrick E. - 2009
Persistent link: https://www.econbiz.de/10003876280
Cover Image
Distributive justice : pressing questions, emerging directions, and the promise of Rawlsian analysis
Laczniak, Gene R.; Murphy, Patrick E. - 2009
Persistent link: https://www.econbiz.de/10003876302
Cover Image
Ethics in marketing : international cases and perspectives
Murphy, Patrick E.; Laczniak, Gene R.; Prothero, Andrea - 2012
Persistent link: https://www.econbiz.de/10009491926
Cover Image
Marketing ethics and CSR in marketing : research challenges for the next decades
Laczniak, Gene R.; Murphy, Patrick E. - In: Handbook on ethics and marketing, (pp. 1-14). 2015
Persistent link: https://www.econbiz.de/10011301249
Cover Image
Caritas in veritate : updating catholic social teaching for responsible marketing strategy
Laczniak, Gene R.; Klein, Thomas A.; Murphy, Patrick E. - In: Marketing and the common good : essays from Notre Dame …, (pp. 105-118). 2014
Persistent link: https://www.econbiz.de/10009774185
Cover Image
Corporate societal responsibility in marketing : normatively broadening the concept
Murphy, Patrick E.; Öberseder, Magdalena; Laczniak, Gene R. - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 86-102
Persistent link: https://www.econbiz.de/10009759934
Cover Image
The relationship between marketing ethics and corporate social responsibility : serving stakeholders and the common good
Laczniak, Gene R.; Murphy, Patrick E. - In: Handbook of research on marketing and corporate social …, (pp. 68-87). 2016
Persistent link: https://www.econbiz.de/10011438328
Cover Image
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
Cover Image
An attitudinal and a behavioral index of energy conservation
Murphy, Patrick E.; Laczniak, Gene R.; Robinson, Richard K. - In: The conserver society, (pp. 82-91). 1979
Persistent link: https://www.econbiz.de/10002552594