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A new model of capital asset prices : theory and evidence

Kolari, James W.; Liu, Wei; Huang, Jianhua Z. - 2021

This book proposes a new capital asset pricing model dubbed the ZCAPM that outperforms other popular models in empirical tests using US stock returns. The ZCAPM is derived from Fischer Black's well-known zero-beta CAPM, itself a more general form of the famous capital asset pricing model (CAPM)...

Persistent link: https://www.econbiz.de/10012318702

The power of profit : business and economic analyses, forecasting, and stock market valuation

Anari, Ali; Kolari, James W. - 2010

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Joint sales promotion : an emerging marketing tool

Varadarajan, Poondi Rajan - In: Business horizons 28 (1985) 5, pp. 43-49

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Product effort and promotion effort hypotheses : an empir. investigation

Varadarajan, Poondi Rajan - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 47-61

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Introduction: Special Issue on Sustainable Competitive Advantage

McKee, Daryl; Rajan Varadarajan, P. - In: Journal of business research : JBR 33 (1995) 2, pp. 77-80

Persistent link: https://www.econbiz.de/10006742241

Delineating the Scope of Corporate, Business, and Marketing Strategy

Rajan Varadarajan, P.; Clark, Terry - In: Journal of business research : JBR 31 (1994) 2-3, pp. 93-106

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Executives' Attitudes Toward Consumerism and Marketing: An Exploration of Theoretical and Empirical Linkages in an Industrializing Country

Rajan Varadarajan, P.; Bharadwaj, Sundar G.; … - In: Journal of business research : JBR 29 (1994) 2, pp. 83-100

Persistent link: https://www.econbiz.de/10006744822

Environmental Management: The Construct and Research Propositions

Clark, Terry; Rajan Varadarajan, P.; Pride, William M. - In: Journal of business research : JBR 29 (1994) 1, pp. 23-38

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Consumers′ Attitudes towards Marketing Practices, Consumerism and Government Regulations: Cross‐national Perspectives

Rajan Varadarajan, P.; Thirunarayana, P.N. - In: European Journal of Marketing 24 (1990) 6, pp. 6-23

A survey of consumer attitudes towards marketing practices, consumerism and government regulations in India, an industrialising country, revealed a high level of consumer discontent and support for the consumerism movement. A comparison of the results of the survey of consumers in India with the...

Persistent link: https://www.econbiz.de/10014722969

Robustness of ordinal measures of competitive strategy variables employed in business research : A PIMS data-based analysis

Parasuraman, A.; Rajan Varadarajan, P. - In: Journal of Business Research 17 (1988) 1, pp. 101-113

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