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The new American Marketing Ass...
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Zinkhan, George M.
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Zinkhan, George
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Watson, Richard T.
11
Kwak, Hyokjin
10
Pan, Yue
10
Williams, Brian C.
9
Dixit, Ashutosh
8
Peters, Cara
8
Pitt, Leyland F.
8
Braunsberger, Karin
6
Hollenbeck, Candice
6
Hollenbeck, Candice R.
6
Scheinbaum, Angeline Close
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Berthon, Pierre
5
Christian Zinkhan, F.
5
Song, Ji Hee
5
Balazs, Anne L.
4
Gailey, Edward
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Johnson, Madeline
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LaTour, Michael S.
4
Verbrugge, James A.
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Whipple, Thomas W.
4
Close, Angeline G.
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Conchar, Margy P.
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Crask, Melvin R.
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Erevelles, Sunil
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Fukawa, Nobuyuki
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Roundtree, Robert
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Andras, Trina Larsen
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Arnould, Eric
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Ayala, Gail S.
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Bernardin, Thomas
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Berthon, Pierre R.
2
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2
Caruana, Albert
2
Cheng, Yan
2
Crul, Liselore
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Deshpande, Aparna D.
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Journal of business research : JBR
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Journal of Business Research
14
Journal of the Academy of Marketing Science
12
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
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Journal of retailing
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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(McGraw-Hill, Irwin series in marketing)
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Advances in business marketing : a research annual
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California management review : CMR
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Energy Policy
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European Journal of Marketing
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Health marketing quarterly
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International Journal of Bank Marketing
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International Review on Public and Nonprofit Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing ; Vol. V
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OLC EcoSci
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ECONIS (ZBW)
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RePEc
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Other ZBW resources
10
USB Cologne (EcoSocSci)
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1
The New American Marketing Association Definition of Marketing: An Alternative Assessment
Zinkhan, George M.
;
Williams, Brian C.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 284-288
Persistent link: https://www.econbiz.de/10007865576
Saved in:
2
International marketing ethics
Zinkhan, George M.
- In:
Glocal marketing : think globally and act locally
,
(pp. 277-294)
.
2009
Persistent link: https://www.econbiz.de/10003884883
Saved in:
3
"Pets and not pets" : three poems
Zinkhan, George M.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 581-582
Persistent link: https://www.econbiz.de/10003709414
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4
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003876275
Saved in:
5
Copy testing industrial advertising : methods and measures
Zinkhan, George M.
- In:
Advances in business marketing : a research annual
1
(
1986
),
pp. 259-280
Persistent link: https://www.econbiz.de/10001089417
Saved in:
6
Consumer activism on the internet : the role of anti-brand communities
Hollenbeck, Candice R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003785650
Saved in:
7
Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
Zinkhan, George M.
;
Peters, Cara
;
Hollenbeck, Candice
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10003779385
Saved in:
8
Generating intrinsic customer value : examples from Wal-Mart
Hollenbeck, Candice
;
Zinkhan, George M.
;
Keller, Jens
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
3
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003358194
Saved in:
9
An overview of marketing strategy and planning
Zinkhan, George M.
;
Pereira, Arun
-
2009
Persistent link: https://www.econbiz.de/10003836009
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10
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
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