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Reflections on an extraordinary marketing scholar
Stewart, David W. - In: Journal of macromarketing 40 (2020) 3, pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
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Customer-to-customer value co-creation and co-destruction in sporting events
Kim, Kyungyeol; Byon, Kevin K.; Baek, Wooyeul - In: The service industries journal 40 (2020) 9/10, pp. 633-655
Persistent link: https://www.econbiz.de/10012260315
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim; Vafeas, Mario - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
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Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia - Panepistēmio Kypru / Department of Economics - 2018
Persistent link: https://www.econbiz.de/10012041746
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Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective
Behnam, Mohsen; Sato, Mikihiro; Baker, Bradley J.; … - In: Journal of sport management : the official journal of … 38 (2024) 1, pp. 26-39
Persistent link: https://www.econbiz.de/10014634935
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Service systems : a broadened framework and research agenda on value propositions, engagement, and service experience
Chandler, Jennifer D.; Lusch, Robert F. - In: Journal of service research : JSR 18 (2015) 1, pp. 6-22
Persistent link: https://www.econbiz.de/10010483444
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A framework for innovative service design
Furrer, Olivier; Sudharshan, Devanathan; Tsiotsou, … - In: The service industries journal 36 (2016) 9/10, pp. 452-471
Persistent link: https://www.econbiz.de/10011579233
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Service ecosystem design : propositions, process model, and future research agenda
Vink, Josina; Koskela-Huotari, Kaisa; Tronvoll, Bård; … - In: Journal of service research 24 (2021) 2, pp. 168-186
Persistent link: https://www.econbiz.de/10012522519
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Service experience gamified : a study on convergence of gamification and contemporary service experience
Panwar, Tapish; Khan, Kalim - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 415-436
Persistent link: https://www.econbiz.de/10014318236