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Beyond marketing panaceas : in praise of societing
Badot, Olivier; Bucci, Ampelio; Cova, Bernard - In: Critical marketing : defining the field, (pp. 85-98). 2007
Persistent link: https://www.econbiz.de/10003534505
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The myopia of new marketing panaceas: the case for rebuilding our discipline
Badot, Olivier; Cova, Bernard - In: Journal of marketing management : MM 24 (2008) 1, pp. 205-220
Persistent link: https://www.econbiz.de/10008416643
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The myopia of new marketing panaceas: the case for rebuilding our discipline
Badot, Olivier; Cova, Bernard - In: Journal of marketing management : MM 24 (2008) 1-2, pp. 205-220
Persistent link: https://www.econbiz.de/10007919314
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Des marketing en mouvement, vers un néo-marketing.
Badot, Olivier; Cova, Bernard - In: Revue française du marketing (2011) 231, pp. 9-35
Persistent link: https://www.econbiz.de/10009186465
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Recherches - Néo-marketing, 10 ans après : pour une théorie critique de la consommation et du marketing réenchantés.
Badot, Olivier; Cova, Bernard - In: Revue française du marketing (2003) 195, pp. 79-94
Persistent link: https://www.econbiz.de/10007963466
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Mediterranean marketing and postmodern marketing : an oxymoron?
Badot, Olivier - In: Journal of consumer behaviour : an international … 13 (2014) 3, pp. 224-229
Persistent link: https://www.econbiz.de/10010385300
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L'étude marketing dans une économie de tohu-bohu
Badot, Olivier - 1990
Persistent link: https://www.econbiz.de/10004111455
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Théorie de l'"entreprise agile"
Badot, Olivier - 1998
Persistent link: https://www.econbiz.de/10004372221
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The narrative strategies of retail spaces : a semio-ethnographic approach
Welte, Jean-Baptiste; Badot, Olivier; Hetzel, Patrick - In: European Journal of Marketing 55 (2021) 7, pp. 2012-2036
Purpose: The purpose of this study is to understand how narratives are generated in stores. Design/methodology/approach: The study design is based on ethnographies documented in 10 sports stores in the Paris region. The ethnographic method enables a precise and in situ observation of how...
Persistent link: https://www.econbiz.de/10012539561
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Les financements de la franchise
Husson-Dumoutier, Alain; Badot, Olivier - 1985
Persistent link: https://www.econbiz.de/10000726956