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A personality-based measure of the wine consumption experience for millennial consumers

Spielmann, Nathalie; Babin, Barry J.; Verghote, Caroline - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 228-245

Persistent link: https://www.econbiz.de/10011563747

The quest for consumer engagement via cause-related marketing : a mixed method study in an emerging economy

Akansha Singh; Pathak, Govind Swaroop - In: Journal of retailing and consumer services 55 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012269059

Brand transitions in emerging markets : an exploratory perspective and research framework

Narayanan, Priya - In: Journal of strategic marketing 32 (2024) 3, pp. 333-357

Persistent link: https://www.econbiz.de/10014553256

Marketing strategies for highly volatile emerging markets : an empirical study from Pakistani cellular industry

Javed, Ammar; Khan, Zia - In: International journal of emerging markets 17 (2022) 3, pp. 812-831

Persistent link: https://www.econbiz.de/10012886431

Old, new and third wine regions : a consumer perspective

Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Vrontis, … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 521-541

Persistent link: https://www.econbiz.de/10011847141

Reputation and advertising of collective brand members in the wine industry : the moderating role of market share

Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188

Persistent link: https://www.econbiz.de/10012656822

Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market

Bruwer, Johan; Burrows, Nicole; Chaumont, Sylvia; Li, Elton - In: The international review of retail, distribution and … 24 (2014) 2, pp. 145-165

Persistent link: https://www.econbiz.de/10010367008

The importance of wine attributes in an emerging wine-producing country

Pentz, Chris; Forrester, Alexandra - In: South African journal of business management 51 (2020) 1, pp. 1-9

Purpose: This article investigated and compared the relative importance of 14 wine attributes on the wine … South African wine consumers by means of a structured online questionnaire. Respondents were divided into two main age … importance of wine attributes between the two age groups investigated. Both groups regarded the previous tasting of a wine and …

Persistent link: https://www.econbiz.de/10012589519

Purchase attributes of wine consumers with low involvement

Barber, Nelson; Ismail, Joseph; Dodd, Tim - In: Journal of food products marketing 14 (2008) 1, pp. 69-86

Persistent link: https://www.econbiz.de/10003766974

Using emotional benefits as a differentiation strategy in saturated markets

Barrena, Ramo; Sánchez, Mercedes - In: Psychology & marketing 26 (2009) 11, pp. 1002-1030

Persistent link: https://www.econbiz.de/10003900013

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