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Harnessing the power of the oh-so-social web
Bernoff, Josh; Li, Charlene - In: MIT sloan management review 49 (2007/08) 3, pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
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Three types of firm-related online communities
Kornum, Niels - In: Strategic market creation : a new perspective on …, (pp. 337-361). 2008
Persistent link: https://www.econbiz.de/10003732372
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Consumers' participation in market co-creation : how gay consumers impact on marketing strategies through consumer society
Podestà, Stefano; Visconti, Luca M. - In: Strategic market creation : a new perspective on …, (pp. 389-411). 2008
Persistent link: https://www.econbiz.de/10003732378
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Marketing strategies through customer attention : beyond technology-enabled Customer Relationship Management
Jones, Steve; Ranchhod, Ashok - In: International journal of electronic customer … 1 (2007/08) 3, pp. 279-286
Persistent link: https://www.econbiz.de/10003754368
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Using customer relationship trajectories to segment customers and predict profitability
Mark, Tanya; Niraj, Rakesh; Dawar, Niraj - 2007
Persistent link: https://www.econbiz.de/10003647476
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Do customer loyalty programs really work?
Dowling, Grahame R.; Uncles, Mark - 2009
Persistent link: https://www.econbiz.de/10003784918
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Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world
Griffin, Jill - 2009 - 1st ed.
Persistent link: https://www.econbiz.de/10003779338
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Bonusprogramme als Instrumente des Beziehungsmarketing : eine theoretische und empirische Analyse
Müller, Steffen - 2006
Persistent link: https://www.econbiz.de/10003358623
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Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
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Fuzzy logic : a realistic tool for management of customer relation
Shah, Mrinalini - In: International journal of electronic customer … 2 (2008) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10003836340