Ethics in marketing and advertising has always been a subject most talked about not just by researchers but also by people at large. It has been observed that in the last decade companies have increased their advertising investments to attract consumers but the question remains that whether...

Depending upon the public opinion about the social, economic and ethical aspects of advertising, the marketers and the public policy makers should take different stances on how advertising should be treated. The study has analyzed in detail the public response to the issues like: ‘Targeting...