//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Wahrheit und Werbung
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
13,788
Ethik
12,139
Ethics
10,451
Advertising
9,723
Unternehmensethik
4,245
Business ethics
4,208
Werbewirkung
3,766
Advertising effects
3,712
Konsumentenverhalten
3,562
Consumer behaviour
3,554
Theorie
3,318
Theory
3,265
Wirtschaftsethik
2,949
Economic ethics
2,750
Online-Marketing
1,787
Internet marketing
1,782
USA
1,443
United States
1,222
Deutschland
1,173
Marketing
912
Corporate Social Responsibility
848
Corporate social responsibility
835
Markenführung
771
Brand management
767
Welt
719
Führungsstil
711
Leadership style
709
World
706
Marketingmanagement
698
Germany
690
Marketing management
677
advertising
642
Experiment
622
Social Web
581
Social web
580
Entscheidung
512
Entscheidungstheorie
510
Decision
504
Decision theory
501
Markenimage
483
more ...
less ...
Online availability
All
Undetermined
6,131
Free
4,260
Type of publication
All
Article
14,378
Book / Working Paper
11,282
Journal
165
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
10,655
Aufsatz in Zeitschrift
10,655
Aufsatz im Buch
2,010
Book section
2,010
Graue Literatur
1,691
Non-commercial literature
1,691
Working Paper
1,410
Arbeitspapier
1,323
Collection of articles of several authors
630
Sammelwerk
630
Hochschulschrift
579
Aufsatzsammlung
400
Konferenzschrift
362
Thesis
301
Conference proceedings
162
Lehrbuch
137
Dissertation u.a. Prüfungsschriften
126
Bibliografie enthalten
117
Bibliography included
117
Textbook
113
Case study
103
Conference paper
103
Fallstudie
103
Konferenzbeitrag
103
Reprint
80
Bibliographie
63
Collection of articles written by one author
58
Sammlung
58
Amtsdruckschrift
53
Government document
53
Wörterbuch
46
Ratgeber
45
Rezension
44
Handbook
41
Handbuch
41
Guidebook
38
Bibliografie
36
Festschrift
30
Enzyklopädie
23
Mehrbändiges Werk
22
more ...
less ...
Language
All
English
19,599
German
3,468
Undetermined
2,396
French
172
Spanish
82
Italian
49
Russian
43
Polish
32
Dutch
26
Swedish
25
Danish
8
Portuguese
7
Finnish
6
Norwegian
6
Hungarian
5
Czech
4
Estonian
3
Croatian
3
Latin
3
Romanian
3
Serbian
3
Turkish
3
Bulgarian
2
Afrikaans
1
Arabic
1
Multiple languages
1
Sanskrit
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
McGee, Robert W.
83
Pies, Ingo
61
Kaiser, Harry M.
60
Eisend, Martin
49
Falk, Armin
41
Pelsmacker, Patrick de
40
Taylor, Charles Raymond
40
Szech, Nora
39
Septianto, Felix
35
Gino, Francesca
31
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Homann, Karl
27
Siddiqui, Danish Ahmed
27
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Okazaki, Shintaro
25
Alger, Ingela
24
Bruhn, Manfred
24
Diehl, Sandra
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Tungodden, Bertil
24
Zaccour, Georges
24
Bazerman, Max H.
23
Dahlén, Micael
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Smith, Adam
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
White, Mark D.
21
Ciulla, Joanne B.
20
Huh, Jisu
20
Mueller, Barbara
20
more ...
less ...
Institution
All
National Bureau of Economic Research
78
Springer Fachmedien Wiesbaden
48
Edward Elgar Publishing
22
IGI Global
22
Zentralausschuss der Werbewirtschaft
21
Europäische Kommission / European Group on Ethics in Science and New Technologies
13
Axel-Springer-Verlag
11
American Marketing Association
10
OECD
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
Information Resources Management Association
8
Nomos Verlagsgesellschaft
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
London School of Economics and Political Science
6
American Enterprise Institute for Public Policy Research
5
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
5
Nordic Council of Ministers
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Peter Lang GmbH
4
American Academy of Advertising
3
Axel Springer Verlag
3
Boston College / Department of Economics
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Duncker & Humblot
3
more ...
less ...
Published in...
All
Journal of business ethics : JOBE
962
Journal of business ethics : JBE
254
Journal of business research : JBR
245
Journal of advertising research
236
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
148
SpringerLink / Bücher
101
Management science : journal of the Institute for Operations Research and the Management Sciences
93
Journal of promotion management : JPM
85
Business ethics quarterly : the journal of the Society for Business Ethics
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
European journal of operational research : EJOR
79
European journal of marketing : EJM
78
Journal of marketing
78
Journal of retailing and consumer services
78
NBER working paper series
78
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
78
CESifo working papers
77
Journal of historical research in marketing
72
Journal of promotion management : innovations in planning and applied research
65
Journal of marketing research : JMR
64
NBER Working Paper
62
Psychology & marketing
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of economic behavior & organization : JEBO
59
International journal of internet marketing and advertising : IJIMA
58
Working paper / National Bureau of Economic Research, Inc.
58
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
46
International journal of social economics
45
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
44
Young consumers : insight and ideas for responsible marketers
42
more ...
less ...
Source
All
ECONIS (ZBW)
23,622
USB Cologne (EcoSocSci)
1,984
EconStor
123
USB Cologne (business full texts)
48
BASE
15
OLC EcoSci
13
RePEc
12
ArchiDok
10
more ...
less ...
Showing
31
-
40
of
25,827
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Islamic advertising ethics violation and purchase intention
Ghani, Eesha
;
Ahmad, Basheer
- In:
International journal of islamic marketing and branding
1
(
2015
)
2
,
pp. 173-198
Persistent link: https://www.econbiz.de/10011546910
Saved in:
32
Advertising defended
Machan, Tibor R.
- In:
International journal of economics and business research
7
(
2014
)
3
,
pp. 376-382
Persistent link: https://www.econbiz.de/10010409320
Saved in:
33
Making the case for enhanced advertising ethics : how a new way of thinking about advertising ethics may build consumer trust
Snyder, Wally
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 477-483
Persistent link: https://www.econbiz.de/10009383703
Saved in:
34
An investigation of Egyptian consumers’ attitudes toward ethical issues in advertising
Mostafa, Mohamed M.
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10009238594
Saved in:
35
Impact of nudity in advertisements : comparison of the first results from Spain, France and the Czech Republic
Dianoux, Christian
;
Linhart, Zdenek
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 41-49)
.
2007
Persistent link: https://www.econbiz.de/10003628077
Saved in:
36
Persuasion ethics today
Duffy, Margaret
(
ed.
);
Thorson, Esther
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011412524
Saved in:
37
Ethics, advertising and responsibility
Quinn, Francis X.
(
ed.
)
-
1963
Persistent link: https://www.econbiz.de/10002934000
Saved in:
38
Ethical aspects of advertising
George, Koshy
-
2005
Persistent link: https://www.econbiz.de/10003104718
Saved in:
39
Ehrlichkeit im Management : Wege zu einer sinnvollen und effizienten Arbeitswelt
Huth, Dörthe
(
ed.
);
Stedeler, Christiane
(
agent
)
-
2003
Persistent link: https://www.econbiz.de/10001787961
Saved in:
40
The ethical problems of modern advertising : lectures delivered in 1930 on the William A. Vawter Foundation on Business Ethics, Northwestern University, School of Commerce
1978
-
Reprint d. Ausg. New York 1931
Persistent link: https://www.econbiz.de/10001968151
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->