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Does humour influence perceptions of the ethicality of female-disparaging advertising?

Grougiou, Vassiliki; Balabanis, George; Manika, Danae - In: Journal of business ethics : JBE 164 (2020) 1, pp. 1-16

This article responds to calls for further research on ethical issues in advertising. The study examines whether advertising strategies which use female-disparaging themes are perceived as ethical, and what effect this has on ad and brand attitudes. It also examines whether or not humour...

Persistent link: https://www.econbiz.de/10012227876

Controversial advert perceptions in SNS advertising : the role of ethical judgement and religious commitment

Kadić-Maglajlić, Selma; Arslanagić-Kalajdz̆ić, Maja; … - In: Journal of business ethics : JOBE 141 (2017) 2, pp. 249-265

Persistent link: https://www.econbiz.de/10011701135

Advertising ethics : the bounds of deceptiveness and the endless virtues of rethorical strategies

Barroso, Paulo M. - In: Explorations in critical studies of advertising, (pp. 221-232). 2017

Persistent link: https://www.econbiz.de/10011595020

Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands

Mpinganjira, Mercy; Maduku, Daniel K. - In: Journal of business research : JBR 95 (2019), pp. 464-478

Persistent link: https://www.econbiz.de/10011980256

Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system

Feenstra, Ramón A.; Esteban, Elsa González - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 341-354

Persistent link: https://www.econbiz.de/10011988983

A collection of Islamic advertising principles : revisited and detailed

Ali Shafiq - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 209-222

Persistent link: https://www.econbiz.de/10011989257

The influence of contrasting values on consumer receptiveness to ethical information and ethical choices

Osburg, Victoria-Sophie; Akhtar, Pervaiz; Yoganathan, … - In: Journal of business research : JBR 104 (2019), pp. 366-379

Persistent link: https://www.econbiz.de/10012105050

Exploring perceptions of advertising ethics : an informant-derived approach

Shabbir, Haseeb Ahmed; Maalouf, Hala; Griessmair, Michele; … - In: Journal of business ethics : JOBE 159 (2019) 3, pp. 727-744

Persistent link: https://www.econbiz.de/10012108974

Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns

Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376

Persistent link: https://www.econbiz.de/10012017531

Seize the day or save the world? : the importance of ethical claims and product nature congruity

Herédia-Colaço, Vera; Vale, Rita Coelho do - In: Journal of business ethics : JOBE 152 (2018) 3, pp. 783-801

Persistent link: https://www.econbiz.de/10011927221