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Advertising 2.0 : social media...
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Internet marketing
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Tuten, Tracy L.
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13
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6
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3
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3
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2
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
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Promoting sustainability by marketing green products to non-adopters
Tuten, Tracy L.
- In:
Revue Gestion 2000 : management & prospective
30
(
2013
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10009784927
Saved in:
2
Social media marketing
Tuten, Tracy L.
-
2021
-
4th edition
Persistent link: https://www.econbiz.de/10012296046
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3
Principles of marketing for a digital age
Tuten, Tracy L.
-
2024
-
2nd edition
Persistent link: https://www.econbiz.de/10013540770
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4
Social media marketing
Tuten, Tracy L.
-
2024
-
5th edition
Persistent link: https://www.econbiz.de/10014461324
Saved in:
5
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
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6
Integrating metrics across the marketing curriculum : the digital and social media opportunity
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
Saved in:
7
Creative strategies in social media marketing : an exploratory study of branded social content and consumer engagement
Ashley, Christy
;
Tuten, Tracy L.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011287649
Saved in:
8
Assessing the pedagogical value of branded digital marketing certification programs
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 77-90
Persistent link: https://www.econbiz.de/10012113850
Saved in:
9
Social media marketing
Tuten, Tracy L.
;
Solomon, Michael R.
-
2018
-
3rd edition
Persistent link: https://www.econbiz.de/10011776197
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10
Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue
Tuten, Tracy L.
;
Mintu-Wimsatt, Alma
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011884464
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