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Strategic market creation : a...
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Consumer behaviour
7
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7
Marketingmanagement
7
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6
Marketing
5
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4
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3
Event marketing
3
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Carù, Antonella
27
Cova, Bernard
17
Tollin, Karin
16
Jones, Richard
4
Pace, Stefano
4
Schmidt, Marcus
4
Borghini, Stefania
2
Caldwell, Marylouise
2
Colbert, François
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d'Astous, Alain
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Chao, Paul
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Journal of strategic marketing
6
International journal of arts management
3
European journal of marketing : EJM
2
Journal of consumer behaviour : an international research review
2
MERCATI E COMPETITIVITÀ
2
Qualitative Market Research: An International Journal
2
Strategic market creation : a new perspective on marketing and innovation management
2
An Informa business
1
Collana management
1
European Journal of Marketing
1
European Management Journal
1
European accounting review
1
European management journal : publ. twice a year for the Scottish Business School
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovating in practice : perspectives and experiences
1
International Marketing Review
1
International marketing review
1
Journal of Service Management
1
Journal of business ethics : JOBE
1
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1
Managing consumer services : factory or theater?
1
Marketing Intelligence & Planning
1
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1
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1
Service innovation : novel ways of creating value in actor systems
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ECONIS (ZBW)
21
OLC EcoSci
9
Other ZBW resources
7
RePEc
3
USB Cologne (EcoSocSci)
3
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Konsumentbilder i marknadsföringen av livsmedel : en studie om marknadsföringens kontext inom svensk lantbrukskooperativ livsmedelsindustri
Tollin, Karin
-
1990
Persistent link: https://www.econbiz.de/10000808910
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2
Mindsets in marketing for product innovation : an explorative analysis of chief marketing executives' ideas and beliefs about how to increase their firms' innovation capability
Tollin, Karin
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 363-390
Persistent link: https://www.econbiz.de/10003797124
Saved in:
3
Can the generation gap impede immersion in an exhibition? : the case of Annisettanta (The 1970s)
Carù, Antonella
;
Cova, Bernard
- In:
International journal of arts management
13
(
2010/11
)
2
,
pp. 16-28
Persistent link: https://www.econbiz.de/10008856930
Saved in:
4
Marketing delle imprese di assicurazione
Carù, Antonella
-
1994
Persistent link: https://www.econbiz.de/10004204736
Saved in:
5
Can the generation gap impede immersion in an exhibition? : the case of Annisettanta (The 1970s)
Carù, Antonella
;
Cova, Bernard
- In:
International journal of arts management
13
(
2010/11
)
2
,
pp. 16-28
Persistent link: https://www.econbiz.de/10009894217
Saved in:
6
Marketing's role for firms' renewal and innovation capability
Jones, Richard
;
Tollin, Karin
- In:
Strategic market creation : a new perspective on …
,
(pp. 124-157)
.
2008
Persistent link: https://www.econbiz.de/10003732343
Saved in:
7
Marketing logics for competitive advantage?
Tollin, Karin
;
Jones, Richard
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 523-550
Persistent link: https://www.econbiz.de/10009525852
Saved in:
8
Marketing logics, ambidexterity and influence
Tollin, Karin
;
Schmidt, Marcus
;
Engelen, Andreas
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 509-534
Persistent link: https://www.econbiz.de/10009663977
Saved in:
9
Sustainability in business : understanding meanings, triggers and enablers
Tollin, Karin
;
Vej, Jesper
- In:
Journal of strategic marketing
20
(
2012
)
7
,
pp. 625-641
Persistent link: https://www.econbiz.de/10009687213
Saved in:
10
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
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