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How the roles of advertising merely appear to have changed
Rossiter, John R; Percy, Larry - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 391-398
Persistent link: https://www.econbiz.de/10010165501
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THINK STRATEGY
Percy, Larry - In: Marketing research : a magazine of management and … 8 (1996) 3, pp. 15-20
Persistent link: https://www.econbiz.de/10007134315
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Advertising and the seven sins of memory
Percy, Larry - In: International journal of advertising : the quarterly … 23 (2004) 4, pp. 413-428
Persistent link: https://www.econbiz.de/10008127973
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E-BUSINESS - Marketing communication in evolution - In the rush to exploit the internet, have we forgotten that consumers are real people?
Percy, Larry - In: ADMAP : for decisionmakers in advertising, marketing, … 36 (2001) 2, pp. 30-32
Persistent link: https://www.econbiz.de/10006775667
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Strategic brand management
Elliott, Richard; Percy, Larry - 2007
Persistent link: https://www.econbiz.de/10004877576
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Strategic advertising management
Percy, Larry; Elliott, Richard - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10004926730
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Strategic advertising management
Percy, Larry; Elliott, Richard - 2012 - 4. ed.
Persistent link: https://www.econbiz.de/10009528063
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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10009005606
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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10009603860