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The new brand spirit : how communicating sustainability builds brands, reputations and profits

Conrad, Christian; Thompson, Marjorie Ellis - 2013

Persistent link: https://www.econbiz.de/10010201815

Vodafone's ZooZoo campaign : brand communication strategies

Sagar, Talluri Prashanth Vidya - In: The IUP journal of brand management : IJBRM 8 (2011) 2, pp. 61-82

Persistent link: https://www.econbiz.de/10009295577

Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement

Jeong, Hyun Ju; Kim, Jihye - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 42-62

Persistent link: https://www.econbiz.de/10014340163

Consumer responses to brand communications involving COVID-19

Hesse, Andreas; Niederle, Franziska; Schön, Laura; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1783-1814

Persistent link: https://www.econbiz.de/10013206276

Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication

Sharifah Faridah Syed Alwi; Balmer, John M.T.; Stoian, … - In: Qualitative market research : an international journal 25 (2022) 4, pp. 405-432

Persistent link: https://www.econbiz.de/10013380485

Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives

Adeola, Ogechi (ed.); Katuse, Paul (ed.); … - 2022

Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector … Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing … Communications Strategies for Public Transport Organisations -- Chapter 4: Positioning Public University’s Brand through Marketing …

Persistent link: https://www.econbiz.de/10013392534

Marketing communications' dimensions and brand loyalty in the banking sector

Quayson, Agartha; Issau, Kassimu; Gnankob, Robert Ipiin; … - In: REGE revista de gestão 31 (2024) 1, pp. 115-132

Persistent link: https://www.econbiz.de/10014528520

Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?

Balmer, John M. T. - In: Corporate communications : an international journal 18 (2013) 3, pp. 290-326

Persistent link: https://www.econbiz.de/10010358547

Quo vadis corporate marketing?

Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646

Persistent link: https://www.econbiz.de/10012643939

Corporate marketing, Volume 40, Issue 7\8 : Insights and integration drawn from corporate branding, identity, communication and visual identification

Balmer, John M.T. - 2006

EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and …-book was to provide a platform whereby integrative approaches in corporate marketing research and scholarship can be … highlighted. The majority of articles in this e-book focus on important concepts of corporate marketing and encompass corporate …

Persistent link: https://www.econbiz.de/10014292697