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The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.; Hervet, Guillaume - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
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Televisiomainonta ja ohjelmaympäristö : tutkimus ohjelmaympäristön ja katsojan sitoutuneisuuden vaikutuksesta asenteisiin
Valkeinen, Hanna; Valsta, Leni - 1992
Persistent link: https://www.econbiz.de/10000835501
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Reklam i satellit-tv allt närmare
Holmlöv, Per G.; Julander, Claes-Robert - 1985
Persistent link: https://www.econbiz.de/10000765132
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Strategien und Wirkungen der Funk- und Fernsehwerbung : Wirkungskriterien und Wirkungsverläufe
Steffenhagen, Hartwig; Juchems, Arthur - 1985
Persistent link: https://www.econbiz.de/10000422211
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Advertising in radio and television broadcasts
Knitel, H. G. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000422280
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COMPETITION FOR VIEWERS AND ADVERTISERS IN A TV OLIGOPOLY
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - CESifo GmbH <München> - 2006
We consider a model of a TV oligopoly where TV channels transmit advertising and viewersdislike such commercials. We show that advertisers make a lower profit the larger the numberof TV channels. If TV channels are sufficiently close substitutes, there will be underprovisionof advertising...
Persistent link: https://www.econbiz.de/10005861187
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Television viewing behaviour (a pilot observation study)
Mitchell, Alex - In: Research in advertising. (5. Annual Conference of the …, (pp. 28-33). 1963
Persistent link: https://www.econbiz.de/10003632595