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Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius - In: Journal of global marketing 35 (2022) 1, pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
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The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius - In: Health marketing quarterly 38 (2021) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
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Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N.; Kim, Junga - In: Journal of advertising research 54 (2014) 3, pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
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Exporting American advertising strategies : a comparative case study of the United States, Japan and New Zealand
Helgert, Joseph P.; Zahradnik, Anne - In: Advertising in developing and emerging countries : the …, (pp. 287-311). 2011
Persistent link: https://www.econbiz.de/10009261703
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Effect of personal values transformation on leadership behaviour
Chang, Hsien-Wen; Lin, Grier - In: Total quality management & business excellence : an … 19 (2008) 1/2, pp. 67-77
Persistent link: https://www.econbiz.de/10003736302
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The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views
Reast, Jon; Palihawadana, Dayananda; Shabbir, Haseeb - In: Journal of advertising research 48 (2008) 3, pp. 450-464
Persistent link: https://www.econbiz.de/10003768854
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DTC drug advertising ethics : laboratory for medical marketing
Mackert, Michael; Guadagno, Marie; Mabry, Amanda; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 4, pp. 374-390
Persistent link: https://www.econbiz.de/10010237648
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Effective persuasion of international business sales letters : an emic-etic perspective
Zhu, Yunxia; Hildebrandt, Herbert William - In: Management international review : mir ; journal of … 53 (2013) 3, pp. 391-418
Persistent link: https://www.econbiz.de/10009749934
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Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising
Lee-Wingate, Sooyeon Nikki; Xie, Ying - In: International journal of pharmaceutical and healthcare … 4 (2010) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10008667685
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Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.; Hisaw, Lisa; Illes, Judy - In: Health marketing quarterly 26 (2009/10) 4, pp. 279-292
Persistent link: https://www.econbiz.de/10003933230