Auger, Pat; Devinney, Timothy M.; Dowling, Grahame - In: Journal of Strategy and Management 15 (2021) 4, pp. 524-537
Purpose: One of the hallmarks of strategizing is having a clearly articulated vision and mission for the organization. It has been suggested that this provides a compass bearing for the organization's strategy, helps in motivation, commitment and retention of employees, serves as a guide to...