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Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona; Pantano, Eleonora; Bilotta, Eleonora; … - In: Journal of business research : JBR 119 (2020), pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
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Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke; Melewar, T. C.; Dinnie, Keith; Lange, Thomas - In: Journal of business research : JBR 109 (2020), pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
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Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Journal of business research : JBR 109 (2020), pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
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New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa; Sharifah Faridah Syed Alwi; Kitchen, … - In: Journal of business research : JBR 109 (2020), pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
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Corporate branding, identity, image and reputation : current and future trends, developments and challenges
Melewar, T. C.; Foroudi, Pantea; Jin, Zhongqi - In: Journal of business research : JBR 117 (2020), pp. 672-674
Persistent link: https://www.econbiz.de/10012288081
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Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina; McIntyre, Charles; Dennis, Charles; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
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Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea; Dennis, Charles; Melewar, T. C. - In: Journal of business research : JBR 116 (2020), pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.; Skinner, Heather - In: Journal of business research : JBR 116 (2020), pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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Digital society and corporate reputation : towards the next generation of insights : editorial
Sharifah Faridah Syed Alwi; Melewar, T. C.; Cuomo, … - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 129-132
Persistent link: https://www.econbiz.de/10012296181
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A holistic framework of corporate website favourability
Ageeva, Elena; Foroudi, Pantea; Melewar, T. C.; Bang, Nguyen - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10012296207