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Global design, marketing and branding : introduction to the special issue
Melewar, T. C.; Dennis, Charles; Kent, Anthony - In: Journal of business research : JBR 67 (2014) 11, pp. 2241-2242
Persistent link: https://www.econbiz.de/10010402008
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Special section: Global design, marketing and branding
Melewar, T. C. (contributor) - In: Journal of business research : JBR 67 (2014) 11, pp. 2241-2336
Persistent link: https://www.econbiz.de/10010402011
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Export market orientation in universities : bridging the gap between export marketing and higher education
Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine - In: The marketing review 14 (2014) 2, pp. 145-162
Persistent link: https://www.econbiz.de/10010417123
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Exploring the corporate image formation process
Tran, Mai An; Bang, Nguyen; Melewar, T. C.; Bodoh, Jim - In: Qualitative market research : an international journal 18 (2015) 1, pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
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Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier; Bang, Nguyen; Melewar, T. C.; … - In: Qualitative market research : an international journal 17 (2014) 4, pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
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Guest editorial: Shaping the research agenda for corporate branding : avenues for future research
Melewar, T. C.; Gotsi, Manto; Andriopoulos, Constantine - In: European journal of marketing : EJM 46 (2012) 5, pp. 600-608
Persistent link: https://www.econbiz.de/10009567648
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Corporate branding
Melewar, T. C. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009567649
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Consumer attitudes revisited : a review of attitude theory in marketing research
Argyriou, Evmorfia; Melewar, T. C. - In: International journal of management reviews : IJMR 13 (2011) 4, pp. 431-451
Persistent link: https://www.econbiz.de/10009388174
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The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen; Ekinci, Yuksel; Simkin, Lyndon; Melewar, T. C. - In: International journal of market research : JMRS ; the … 57 (2015) 5, pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
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Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara; Bang, Nguyen; Melewar, T. C. - In: Journal of marketing for higher education 25 (2015) 2, pp. 204-237
Persistent link: https://www.econbiz.de/10011497293