//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Net Promoter Score : die u...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Internet
21,819
Online-Marketing
13,142
Internet marketing
13,026
Marktforschung
12,308
Consumer behaviour
7,399
Konsumentenverhalten
7,210
Social Web
6,874
Market research
6,866
Social web
6,864
Electronic Commerce
6,553
E-commerce
6,002
Deutschland
3,678
Theorie
3,611
Theory
3,551
Germany
3,098
Online-Handel
2,894
Online retailing
2,888
Relationship marketing
2,305
Werbewirkung
2,294
Beziehungsmarketing
2,284
Advertising effects
2,278
Werbung
2,180
USA
2,121
Advertising
2,072
Marketing
2,030
Welt
2,005
Marketingmanagement
1,982
United States
1,979
World
1,964
Marketing management
1,951
Viral marketing
1,871
Virales Marketing
1,865
Brand management
1,852
Markenführung
1,845
Informationstechnik
1,415
Information technology
1,379
Website
1,171
Markenimage
1,090
Brand image
1,083
internet
998
more ...
less ...
Online availability
All
Undetermined
12,165
Free
9,099
Type of publication
All
Article
26,586
Book / Working Paper
20,318
Journal
296
Other
72
Database
1
Type of publication (narrower categories)
All
Article in journal
15,570
Aufsatz in Zeitschrift
15,570
Aufsatz im Buch
4,480
Book section
4,480
Graue Literatur
3,531
Non-commercial literature
3,531
Working Paper
2,617
Arbeitspapier
2,201
Hochschulschrift
1,654
research-article
1,217
Thesis
1,215
Collection of articles of several authors
1,127
Sammelwerk
1,127
Aufsatzsammlung
697
Konferenzschrift
558
Lehrbuch
503
Textbook
404
Case study
372
Fallstudie
372
Bibliografie enthalten
319
Bibliography included
319
Conference proceedings
304
Ratgeber
284
Guidebook
263
review
259
review-article
258
Dissertation u.a. Prüfungsschriften
237
Conference paper
236
Konferenzbeitrag
236
Amtsdruckschrift
222
Government document
222
case-report
166
non-article
151
Handbook
146
Handbuch
146
Article
132
Glossar enthalten
125
Glossary included
125
viewpoint
123
Statistik
118
more ...
less ...
Language
All
English
32,566
German
8,859
Undetermined
5,311
French
287
Spanish
97
Russian
55
Polish
54
Italian
50
Dutch
28
Romanian
26
Portuguese
25
Swedish
22
Danish
12
Hungarian
12
Croatian
11
Serbian
7
Czech
6
Lithuanian
6
Finnish
5
Turkish
4
Ukrainian
4
Bulgarian
3
Norwegian
2
Slovak
2
Chinese
2
Afrikaans
1
Arabic
1
Modern Greek (1453-)
1
Estonian
1
Kazakh
1
Slovenian
1
more ...
less ...
Author
All
Press, World Trade
173
Goldfarb, Avi
81
Wirtz, Bernd W.
71
Greenstein, Shane M.
70
Kapferer, Clodwig
63
Malhotra, Naresh K.
61
Fritz, Wolfgang
59
Bauer, Hans H.
57
Peitz, Martin
56
Skiera, Bernd
53
Economides, Nicholas
52
Giovannetti, Emanuele
51
Kreutzer, Ralf T.
46
Ghose, Anindya
43
Tucker, Catherine
43
Whinston, Andrew B.
42
Dwivedi, Yogesh Kumar
39
Green, Paul E.
39
Herrmann, Andreas
38
Sabatini, Fabio
37
Valletti, Tommaso M.
37
Waelbroeck, Patrick
37
Wiedmann, Klaus-Peter
37
Decker, Reinhold
36
Fairlie, Robert W.
36
Falck, Oliver
36
Knieps, Günter
36
Albers, Sönke
35
Homburg, Christian
34
Ockenfels, Axel
34
Dutton, William H.
33
Hruschka, Harald
33
Huber, Frank
33
Kollmann, Tobias
33
Singh, Nirvikar
33
Wildner, Raimund
32
Goolsbee, Austan
31
Pepels, Werner
31
Smith, Michael D.
31
Kotler, Philip
30
more ...
less ...
Institution
All
IGI Global
143
Springer Fachmedien Wiesbaden
129
National Bureau of Economic Research
121
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
92
OECD
77
Institut für Demoskopie Allensbach
67
Université Paris-Dauphine (Paris IX)
63
European Productivity Agency
62
European Society for Opinion and Marketing Research
55
American Marketing Association
54
Europäische Kommission
54
HAL
54
Organisation for Economic Co-operation and Development
37
International Monetary Fund (IMF)
33
EconWPA
29
NET Institute
27
Gesellschaft für Konsum-, Markt- und Absatzforschung
22
Institute for the Study of Labor (IZA)
21
Deutsche Bank <Frankfurt am Main> / Research
20
Edward Elgar Publishing
19
International Telecommunications Society
18
Nomos Verlagsgesellschaft
18
eSocialSciences
18
Esomar
17
Information Resources Management Association
17
International Monetary Fund
17
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
16
Books on Demand GmbH <Norderstedt>
13
Haufe-Lexware GmbH & Co. KG
13
Market Research Society
13
C.E.P.R. Discussion Papers
12
Inter-American Development Bank
12
World Bank Group
12
London School of Economics (LSE)
11
Springer-Verlag GmbH
11
Universität Mannheim
11
Universität St. Gallen
11
American Management Association
10
CESifo
10
Springer Gabler <Firma>
10
more ...
less ...
Published in...
All
Journal of business research : JBR
474
Journal of marketing research : JMR
428
Online Information Review
315
SpringerLink / Bücher
282
Journal of retailing and consumer services
232
Telecommunications policy : the international journal of digital economy, data sciences and new media
230
Journal of marketing
228
International journal of internet marketing and advertising : IJIMA
223
Journal of advertising research
184
Management science : journal of the Institute for Operations Research and the Management Sciences
158
Overseas business reports : OBR
155
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Technological forecasting & social change : an international journal
146
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
145
Jahrbuch der Absatz- und Verbrauchsforschung
142
Springer eBook Collection
129
Aslib Proceedings
127
Journal of marketing communications
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
125
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
124
Marketing Intelligence & Planning
123
International journal of advertising : the review of marketing communications
122
International journal of market research : JMRS ; the journal of the Market Research Society
122
Information systems research : ISR
117
Journal of the Academy of Marketing Science
117
NBER working paper series
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
112
Journal of internet commerce
110
Information economics and policy : IEP
109
European Journal of Marketing
107
Industrial marketing management : the international journal for industrial and high-tech firms
105
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
105
Electronic commerce research
104
Business horizons
103
International journal of electronic marketing and retailing : IJEMR
100
International journal of hospitality management
99
Journal of marketing management : MM
99
Working paper / National Bureau of Economic Research, Inc.
98
Strategic Direction
96
CESifo working papers
93
more ...
less ...
Source
All
ECONIS (ZBW)
39,523
Other ZBW resources
2,373
USB Cologne (EcoSocSci)
2,350
RePEc
1,873
EconStor
629
USB Cologne (business full texts)
240
BASE
209
ArchiDok
41
OLC EcoSci
35
more ...
less ...
Showing
1
-
10
of
47,273
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
2
Handbook of online marketing research
Grossnickle, Joshua
;
Raskin, Oliver
-
2001
Persistent link: https://www.econbiz.de/10001498226
Saved in:
3
Factors affecting acceptance of the
internet
as a marketing intelligence tool among sales staff
Foroutan, Neda
;
Esfidani, Mohammad R.
- In:
International journal of electronic customer …
11
(
2017/2018
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011966913
Saved in:
4
Online market research : cost-effective searching of the
Internet
and online databases
Lescher, John F.
-
1995
-
1. printing
Persistent link: https://www.econbiz.de/10000543867
Saved in:
5
How does Web 2.0 stretch traditional influencing patterns?
Eccleston, Derek
;
Griseri, Luca
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 591-616
Persistent link: https://www.econbiz.de/10003764965
Saved in:
6
Nutzungsmessung im
Internet
: Erhebung von Akzeptanzdaten deutscher Online-Angebote in der
Marktforschung
Fisch, Martin
-
2004
Persistent link: https://www.econbiz.de/10002116336
Saved in:
7
Online marketing research
Miller, Jeff
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 110-131)
.
2006
Persistent link: https://www.econbiz.de/10003420106
Saved in:
8
The long tail : how endless choice is creating unlimited demand
Anderson, Chris
-
2007
Persistent link: https://www.econbiz.de/10003465586
Saved in:
9
Potenziale und Anwendungsfelder von Web-Monitoring im Unternehmen
Gentsch, Peter
;
Zahn, Anna-Maria
- In:
Web-Monitoring : Gewinnung und Analyse von Daten über …
,
(pp. 97-128)
.
2010
Persistent link: https://www.econbiz.de/10003938290
Saved in:
10
The economic benefits to retailers from customer participation in proprietary web panels
Allen, B. J.
;
Dholakia, Utpal M.
;
Basuroy, Suman
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 147-161
Persistent link: https://www.econbiz.de/10011504972
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->