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Smartphones als Wegbereiter für Kundentreue
Hetzel, Matthias - In: Innovation durch Smartphone & Co. : die neuen …, (pp. 123-152). 2011
Persistent link: https://www.econbiz.de/10009127355
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The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei; Zhang, Jonathan Z. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
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Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe; Van den Poel, Dirk - 2010
Persistent link: https://www.econbiz.de/10008821739
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CRM-Soll-Prozess einer Dialogmarketingaktion in einem Handelsunternehmen
Birker, Benjamin - In: Effektives Customer Relationship Management : …, (pp. 187-203). 2008
Persistent link: https://www.econbiz.de/10003751983
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The past, present, and future of customer management
Oblander, Elliot Shin; Gupta, Sunil; Mela, Carl F.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
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Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis
Malliari, Lila; Sirkeci, Ibrahim - In: International journal of business performance management 18 (2017) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011725665
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Effective customer selection for marketing campaigns based on net scores
Michel, René; Schnakenburg, Igor; Martens, Tobias von - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
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On the customer lifetime value : a mathematical perspective
Ferrentino, R.; Cuomo, M.T.; Boniello, C. - In: Computational Management Science : CMS 13 (2016) 4, pp. 521-539
Persistent link: https://www.econbiz.de/10011669592
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Best-Practice-Ansätze zur Steuerung im Direktmarketing
Helmke, Stefan; Uebel, Matthias - In: Effektives Customer Relationship Management : …, (pp. 53-75). 2017
Persistent link: https://www.econbiz.de/10011599142
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Consumer trust in internet marketing and direct selling in China
Poon, Patrick; Albaum, Gerald S. - In: Journal of relationship marketing : innovations and … 18 (2019) 3, pp. 216-232
Persistent link: https://www.econbiz.de/10012181027