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Hendler, Flavia; LaTour, Kathryn A.; Cotte, June - In: The Cornell hospitality quarterly 63 (2022) 4, pp. 448-464

Persistent link: https://www.econbiz.de/10013387219

Reward point accumulation behaviour of credit card users in Pune city

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Evolution of loyalty programs offered to customers and investors

Dziawgo, Danuta - In: Financial internet quarterly 19 (2023) 1, pp. 35-47

The subject of this study is loyalty programs, The aim of the article is to draw attention to loyalty in the current economy, The purpose of the article is to examine the evolution of loyalty pro- grams offered to consumers and investors, The study will cover the issue of building a loyal base...

Persistent link: https://www.econbiz.de/10014281311

Modeling customer satisfaction's impact on loyalty : insights for customer-centric resource allocation

Li, Yinxing; Xing, Aijing; Terui, Nobuhiko - In: Service science 15 (2023) 2, pp. 107-128

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Credit card churning customers, endowed loyalty, and protestant work ethic

Legendre, Tiffany S.; Baker, Melissa A. - In: The service industries journal 44 (2024) 1/2, pp. 22-44

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Generations and their preferences for loyalty program rewards in supermarket retailing

Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: Advances in National Brand and Private Label Marketing …, (pp. 57-64). 2023

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Mobile E-Mail-Marketing : Implikationen des zunehmenden Mobilabrufs von E-Mails für das traditionelle E-Mail-Marketing

Schwarz, Torsten - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 279-288). 2008

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The intimate marketer : personalized direct marketing strategies in a wireless environment

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Rechtliche Aspekte des Mobile Marketing

Pohle, Jan - In: Kommunikation & Recht : K & R ; Betriebs-Berater für … 11 (2008) 12, pp. 711-716

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Mobile Marketing : direkter Kundenkontakt über das Handy

Holland, Heinrich; Bammel, Kristin - 2006

Persistent link: https://www.econbiz.de/10003333117