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"Hanging around with people" : ethnography in marketing research and intelligence gathering
Boddy, Clive R. - In: The marketing review 11 (2011) 2, pp. 151-163
Persistent link: https://www.econbiz.de/10009356735
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Storying marketing research : the twisted tale of a consumer profiled
Quinn, Lee; Patterson, Anthony - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 720-733
Persistent link: https://www.econbiz.de/10009776448
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Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline; Heath, M. Teresa Pereira; Ennew, … - In: Multicultural perspectives in customer behaviour, (pp. 119-133). 2014
Persistent link: https://www.econbiz.de/10010399245
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Older consumer opportunities : small firm response in a selected group of UK service sector markets
Chaston, Ian - In: The service industries journal 31 (2011) 3/4, pp. 371-384
Persistent link: https://www.econbiz.de/10008937448
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Primary and secondary effects of emotions on behavioural intention of theatre clients
Palmer, Adrian; Koenig-Lewis, Nicole - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1201-1217
Persistent link: https://www.econbiz.de/10008810717
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New products : the antidote to private label growth?
Gielens, Katrijn - In: Journal of marketing research : JMR 49 (2012) 3, pp. 408-423
Persistent link: https://www.econbiz.de/10009563579
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Researching behavioural differences among ethnic minority groups : the case for inferring ethnicity on the basis of people's names
Webber, Richard - In: International journal of market research : JMRS ; the … 52 (2010) 2, pp. 191-215
Persistent link: https://www.econbiz.de/10003970820
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Understanding price dispersion in the airline industry: capacity constraints and consumer heterogeneity
Bilotkach, Volodymyr - In: Advances in airline economics : competition policy and …, (pp. 329-345). 2006
Persistent link: https://www.econbiz.de/10003383068
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Food and drink NPD : a review of key trends - UK
In: Consumer goods Europe (2008) 542
Persistent link: https://www.econbiz.de/10003648370
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"Culture" and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s-1970s
Schwarzkopf, Stefan - In: Management & organizational history : MOH 2 (2007) 3, pp. 219-236
Persistent link: https://www.econbiz.de/10003687652