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Marketing theory
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Journal of business research : JBR
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Journal of historical research in marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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European Journal of Marketing
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Journal of Historical Research in Marketing
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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European journal of marketing : EJM
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Springer eBook Collection / Business and Economics
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Marketing Intelligence & Planning
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Strategic Direction
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History of marketing thought ; Volume 1
28
Lehrbuch
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Marketing : ZFP ; journal of research and management
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Journal of macromarketing
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Journal of marketing
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History of marketing thought ; Volume 2
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Review of marketing research
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Journal of strategic marketing
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Major theoretical debates and contemporary issues in marketing theory
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The SAGE handbook of marketing theory
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Rethinking the case study in international business and management research
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The development of marketing theory and its philosophical underpinnings
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81
Educating tomorrow's knowledge workers : the concept of ecompetence and its application in international higher education
Schneckenberg, Dirk
-
2008
Persistent link: https://www.econbiz.de/10003713535
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82
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
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83
Case-study method in small business and entrepreneurial research : mapping boundaries and perspectives
Perren, Lew
;
Ram, Monder
-
2008
Persistent link: https://www.econbiz.de/10003729692
Saved in:
84
Bridging the research-practice gap : developing a measurement framework for work-life initiatives
Bardoel, E. Anne
;
De Cieri, Helen
;
Mayson, Susan
- In:
Journal of management & organization : journal of …
14
(
2008
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10003755331
Saved in:
85
Influences on the provision of work-life benefits : management and employee perspectives
Abbott, Jacqui
;
De Cieri, Helen
- In:
Journal of management & organization : journal of …
14
(
2008
)
3
,
pp. 303-322
Persistent link: https://www.econbiz.de/10003755340
Saved in:
86
Identifikation von Kernkompetenzen in der Produktentwicklung : Erarbeitung und Anwendung einer innovativen Methode in einem Technologiekonzern
Helming, Andy
;
Buchholz, Wolfgang
- In:
Zeitschrift Führung + Organisation : ZfO
77
(
2008
)
5
,
pp. 301-309
Persistent link: https://www.econbiz.de/10003757484
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87
Kunde "droht" mit Auftrag : Risiko Auftragswahrscheinlichkeit
Hentschel, Dagmar
- In:
PPS-Management : Zeitschrift für ERP-Systeme in …
13
(
2008
)
1
,
pp. 55-58
Persistent link: https://www.econbiz.de/10003645238
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88
Measuring serial dependence in categorical time series
Weiß, Christian H.
;
Göb, Rainer
- In:
Advances in statistical analysis : AStA ; a journal of …
92
(
2008
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003650024
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89
Eine qualitative Untersuchung von Preisimages im Handel
Zielke, Stephan
-
2008
Persistent link: https://www.econbiz.de/10003652602
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90
Eliciting Knowledge Management research themes and issues : results from a Focus Group study
Chan, Ivy
;
Chau, Patrick Y. K.
- In:
International journal of knowledge management studies : …
2
(
2008
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10003737818
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