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The effect of product market strategies on the financial and ownership structures of firms
Arugaslan, Onur; Jarrell, Sherry L. - In: Management research review 33 (2010) 5/6, pp. 512-525
Persistent link: https://www.econbiz.de/10003991400
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Product strategy in harsh economic times: Subway
Pitta, Dennis A. - In: The journal of product & brand management 19 (2010) 2, pp. 131-134
Persistent link: https://www.econbiz.de/10003993637
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Category captain management: an idea whose time has come in the pharmaceutical industry?
Trombetta, Bill - In: International journal of pharmaceutical and healthcare … 4 (2010) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10003993861
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Trying to become a different type of company : dynamic capability at Smith Corona
Danneels, Erwin - In: Strategic management journal 32 (2011) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10008796962
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Alfred P. Sloan's 1921 repositioning strategy
Powers, Thomas L.; Steward, Jocelyn L. - In: Journal of historical research in marketing 2 (2010) 4, pp. 426-442
Persistent link: https://www.econbiz.de/10008809044
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To bundle or not to bundle : determinants of the profitability of multi-item auctions
Popkowski Leszczyc, Peter T. L.; Häubl, Gerald - In: Journal of marketing 74 (2010) 4, pp. 110-124
Persistent link: https://www.econbiz.de/10008826527
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Spin-off or spinning out of control? : Canica Design Inc.
Ensign, Prescott C.; Lunney, Andrew Ray - In: Journal of small business and entrepreneurship : JSBE ; … 23 (2010), pp. 683-690
Persistent link: https://www.econbiz.de/10008840785
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Der Einfluss der Landeskultur auf die Qualitätsorientierung der Mitarbeiter und Wettbewerbsvorteile in der internationalen Produktpolitik : empirische Basis und kulturpsychologisch...
Töpfer, Armin; Duchmann, Christian - In: Herausforderungen der internationalen marktorientierten …, (pp. 43-75). 2011
Persistent link: https://www.econbiz.de/10008841584
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Marketing strategies and portfolio analyses
Krug, Kersti; Weinberg, Charles B. - In: The Routledge companion to nonprofit marketing, (pp. 75-91). 2008
Persistent link: https://www.econbiz.de/10003592595
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Endogenous entry, product variety, and business cycles
Bilbiie, Florin Ovidiu; Ghironi, Fabio; Melitz, Marc J. - 2007
Persistent link: https://www.econbiz.de/10003613481