The importance and need for systematically evaluating and selecting potential foreign markets has been stressed by many researchers, and several models for selecting international markets have been prescribed. If models are simplified pictures of reality, current IMSP models do not pass the test...

Purpose – To provide guidance for the formalised analysis of qualitative data and observations, to raise awareness about systematic analysis and illustrate promising avenues for the application of qualitative methodologies in international marketing research. Design/methodology/approach –...

Focuses on the pre‐testing of a global press advertising campaign for Seagram’s Chivas Regal whisky and contrasts the contributions of qualitative and quantitative applications. Examines how an informed decision could be made on the most appropriate research approach ‐ in particular the...

Purpose The purpose of this paper is to analysis the relationship between business ethics and business activities in the dynamic world. Corporations are increasingly expected to play a stronger role as a collaborator with government and society in finding solutions to future challenges. Money no...

Purpose The purpose of this paper is to differentiate local versus global brand associations in an emerging market (Turkey)’s coffee shop market. Design/methodology/approach Two leading coffee shop brands – one local and one global – were analyzed with an emerging exploratory research...

Purpose Previous research on the internationalization of retailing typically focused on retail companies crossing borders to enter other countries. Yet, a large number of people cross country borders to outshop in neighboring countries. This form of inward retail internationalization has...

Argues that the existing supply chain literature provides no explanation for the role of intermediation and intermediaries and may even be said to predict their demise. This claim is made on the basis of two assumptions derived from the literature, namely that intermediation reduces supply chain...

Three theory‐based hypotheses related to distribution chains and quality perceptions are advanced and examined empirically. The reported findings show that upstream channel members place more emphasis on distribution quality, while downstream channel members place more emphasis on product...

After entering the Indian market in 1989, PepsiCo finally looks set to break even. However, this is something of an achievement for any US organization considering the numerous brands that fail to penetrate the market of the world’s second most populous country. This success can only have been...

The Debenhams chain, branded as “Britain’s favorite department store”, has 100 stores in the UK and Ireland. Its consistent high performance is based on own brand ranges and its “Designers at Debenhams” initiative where names such as Jasper Conran and John Rocha design exclusive but...