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Networks of relationships in international industrial marketing
Hallén, Lars (ed.) - 1989
Persistent link: https://www.econbiz.de/10009306072
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The strategic role of industrial marketing management
Turnbull, Peter W.; Valla, Jean-Paul - In: Strategies for international industrial marketing : the …, (pp. 250-264). 2013
Persistent link: https://www.econbiz.de/10009689242
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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243
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The British approach to Europe
Cunningham, Malcolm T. - In: Strategies for international industrial marketing : the …, (pp. 165-234). 2013
Persistent link: https://www.econbiz.de/10009689244
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The Swedish approach to Europe
Håkansson, Håkan - In: Strategies for international industrial marketing : the …, (pp. 127-164). 2013
Persistent link: https://www.econbiz.de/10009689245
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The German approach to Europe
Johanson, Jan; Wootz, Björn - In: Strategies for international industrial marketing : the …, (pp. 79-126). 2013
Persistent link: https://www.econbiz.de/10009689247
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The French approach to Europe
Valla, Jean-Paul - In: Strategies for international industrial marketing : the …, (pp. 11-78). 2013
Persistent link: https://www.econbiz.de/10009689248
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Das Zusammenspiel von Markenführung und persönlichem Verkauf im internationalen B-to-B-Kontext
Binckebanck, Lars; Hölter, Ann-Kristin - In: Jahrbuch Marketing ... : Trendthemen und Tendenzen (2012/13), pp. 59-71
Persistent link: https://www.econbiz.de/10010126240
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The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Koo, Kyong Ryul; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10011471407