Similar Search Results

Determinants of Thailand's MICE industry organisational effectiveness

Songsiri Bandhuseve; Sunpasit Limnararat; Sorasak Tangthong - In: Journal for global business advancement : JGBA 10 (2017) 4, pp. 415-439

Persistent link: https://www.econbiz.de/10011818408

Understanding effective factors affecting brand equity

Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand...

Persistent link: https://www.econbiz.de/10014433771

Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity

Klink, Benjamin - 2023

Persistent link: https://www.econbiz.de/10014288845

Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316

Persistent link: https://www.econbiz.de/10010512567

Making up lost ground : the relative advantage of achieving relationship marketing outcomes versus time-in-market effects

Heiens, Richard A.; Pleshko, Larry P.; Al-Zufairi, Awad - In: Journal of international consumer marketing 27 (2015) 1, pp. 84-96

Persistent link: https://www.econbiz.de/10010513846

Inter-firm relationship quality vs. perceived cultural differences

Danik, Lidia - In: International journal of management and economics 45 (2015), pp. 7-31

Persistent link: https://www.econbiz.de/10011417560

Investigating the relationship between key account management performance and repeat orders : does the length of the relationship matter?

Nor Azila Mohd Noor; Kawsar Ahmad - In: Asian Academy of Management journal : AAMJ 19 (2014) 2, pp. 23-42

Persistent link: https://www.econbiz.de/10011286662

Permission-based e-mail marketing websites success : an integrated perspective

Lin, Hsin-Hui; Li, Hsien-Ta; Wang, Yi-Shun - In: Journal of global information management : an official … 23 (2015) 2, pp. 1-23

Persistent link: https://www.econbiz.de/10011287048

Transformational relationship events

Harmeling, Colleen M.; Palmatier, Robert W.; Houston, … - In: Journal of marketing 79 (2015) 5, pp. 39-62

Persistent link: https://www.econbiz.de/10011372422

Relational mechanisms in innovation co-creation

Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168

Persistent link: https://www.econbiz.de/10011339607