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The role of friendship in relationship marketing, investigated in the retail service industries
Ahn, Jinwoo; Ock, Jungwon; Greene, Henry; Rho, Taeseok - In: Services marketing quarterly 35 (2014) 3, pp. 206-221
Persistent link: https://www.econbiz.de/10010401582
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Building relationships from the outside in : a case study of falken tire's drift toward success
O’Reilly, Kelley; Eckert, Jim - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 243-262
Persistent link: https://www.econbiz.de/10010490471
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The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
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Patient loyalty to healthcare organizations : relationship marketing and satisfaction
Astuti, Herni Justiana; Nagase, Keisuke - In: International journal of management and marketing … 7 (2014) 2, pp. 39-56
Persistent link: https://www.econbiz.de/10010429281
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Relationship marketing and its impact on customer loyalty in service industry
Jakada, Balarabe Abubakar; Kuka, Musa Gambo Kasuwar - In: International journal of social entrepreneurship and … 3 (2014) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10010484977
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The impact of corporate social responsibility on customer satisfaction, relationship maintenance and loyalty in the shipping industry
Shin, Youngran; Vinh Van Thai - In: Corporate social responsibility and environmental management 22 (2015) 6, pp. 381-392
Persistent link: https://www.econbiz.de/10011449703
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Standing on the shoulders of giants : an examination of the interdisciplinary foundation of relationship marketing
Finch, David J.; O'Reilly, Norm; Hillenbrand, Carola; … - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 171-196
Persistent link: https://www.econbiz.de/10011383848
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The role of relationship investment in relationship marketing in nonprofit organizations
Handriana, Tanti; Dharmmesta, Basu Swastha; Purwanto, … - In: International journal of management and marketing … 8 (2015) 2, pp. 53-65
Persistent link: https://www.econbiz.de/10011384526
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Research note: relationship versus transactional marketing in travel and tourism trade shows
Rodriguez Oromendía, Ainhoa; Reina Paz, María Dolores; … - In: Tourism economics : the business and finance of tourism … 21 (2015) 2, pp. 427-434
Persistent link: https://www.econbiz.de/10011296954
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Relationship marketing in franchising and retailing
Thaichon, Park; Frazer, Lorelle; Weaven, Scott - In: Journal of strategic marketing 30 (2022) 2, pp. 113-114
Persistent link: https://www.econbiz.de/10013170049