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The role of business and friendships on wechat business : an emerging business model in China
Yang, Shuai; Chen, Sixing; Li, Bin - In: Journal of global marketing 29 (2016) 1/5, pp. 174-187
Persistent link: https://www.econbiz.de/10011654376
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Empirical analysis of the key factors that can contribute to university-industry cooperational success from a relationship marketing approach
Rosendo-Rios, Veronica; Ghauri, Pervez N.; Zhang, Yingying - In: European journal of international management : EJIM 10 (2016) 6, pp. 647-677
Persistent link: https://www.econbiz.de/10011674153
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Customer satisfaction as a mediator between causes (trust and communication) and the outcome (customer loyalty) in business-to-business relationship marketing in the South African...
Mbango, Phineas; Phiri, M. A. - In: Journal of governance and regulation : international … 4 (2015) 3, pp. 79-88
Persistent link: https://www.econbiz.de/10011609458
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How gifts influence relationships with service customers and financial outcomes for firms
Marchand, André; Paul, Michael; Hennig-Thurau, Thorsten; … - In: Journal of service research : JSR 20 (2017) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011684836
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Dynamic relationship marketing
Zhang, Jonathan Z.; Watson, George F., IV.; Palmatier, … - In: Journal of marketing 80 (2016) 5, pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
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"Antecedents" and "postcedents" in relation to satisfaction in Norwegian business relationships
Mysen, Tore; Svensson, Göran; Rindell, Anne; … - In: International journal of procurement management 8 (2015) 5, pp. 627-642
Persistent link: https://www.econbiz.de/10011593580
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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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Managing key accounts in the readymade garments industry : to what extent Bangladeshi companies perform
Ahmmed, Kawsar; Nor Azila Mohd Noor - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 57-65
Persistent link: https://www.econbiz.de/10011963899
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From value generating to partnership creating: highlighting the business-to-business information sharing service
Tai, Yi-Ming; Ku, Yi-Cheng - In: International journal of integrated supply management : … 11 (2017) 2/3, pp. 217-235
Persistent link: https://www.econbiz.de/10011846497
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Relationship intention and service quality as combined competitive strategy
Mostert, Pierre; Luttig, Thelma - In: International journal of management & enterprise … 17 (2018) 1, pp. 76-92
Persistent link: https://www.econbiz.de/10011879629