Similar Search Results

Toward a theoretical framework of relationship marketing in the business context

Ahmmed, Kawsar; Islam, Shahidul; Nor Azila Mohd Noor; … - In: Market : review for marketing theory and practice 31 (2019) 2, pp. 209-226

Persistent link: https://www.econbiz.de/10012160306

Supplier relationship marketing practices and small retailer performance in South Africa

Makhitha, KM - In: Cogent business & management 6 (2019), pp. 1-17

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...

Persistent link: https://www.econbiz.de/10012116755

The ties that bind us : examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector

Kwan, Rebecca; Carlson, Jamie L. - In: Journal of strategic marketing 25 (2017) 5/6, pp. 495-510

Persistent link: https://www.econbiz.de/10011743080

B2B communication strategy : introducing a new multifunctional application for the waste management industry

Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171

Persistent link: https://www.econbiz.de/10013491039

Customer success management, customer health, and retention in B2B industries

Hochstein, Bryan W.; Voorhees, Clay M.; Pratt, Alexander B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 912-932

Persistent link: https://www.econbiz.de/10014451313

The rebirth of modern marketing : six propositions about relationship marketing

Grönroos, Christian - 1995

Persistent link: https://www.econbiz.de/10000560572

Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele

Hermanns, Arnold (ed.) - 1999

Persistent link: https://www.econbiz.de/10000683041

Verkaufsführung - die unterschätzte Managementaufgabe

Belz, Christian - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 3, pp. 12-18

Persistent link: https://www.econbiz.de/10003719225

Optimal allocation of marketing mix resources : B2C and B2B case studies

Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008

Persistent link: https://www.econbiz.de/10003769437

The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services

Theron, Edwin; Terblanche, Nic S.; Boshoff, Christo - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 997-1010

Persistent link: https://www.econbiz.de/10003786756