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Sales management : new developments from behavioral and decision model research ; proceedings of workshop
Bagozzi, Richard P. (contributor) - 1979
Persistent link: https://www.econbiz.de/10004789300
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Exploring artificial intelligence in marketing management : understanding managers' perceptions towards artificial intelligence
Volkmar, Gioia Valentina - 2022
) Technologie (KI), (2) Marketingmanagement und Managemententscheidungen, (3) Psychologie und die individuelle Wahrnehmung von KI … zukünftige Entwicklungen von KI im Marketingmanagement. Er formuliert Ansätze zur Anregung interdisziplinärer Forschung in der … Marketingmanagement, sowie der individuellen Wahrnehmung der Manager im Umgang mit KI dar. Die vier Artikel dieser Dissertation zielen …
Persistent link: https://www.econbiz.de/10013477421
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Marketing management : a value-creation process
Jolibert, Alain - 2012 - 2. ed., rev. ed.
Persistent link: https://www.econbiz.de/10009623731
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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2013 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009498173
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Creating market insight : how firms create value from market understanding
Smith, Brian Drew; Raspin, Paul G. - 2008
Persistent link: https://www.econbiz.de/10004907296
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Marketing management
Kotler, Philip - 2009 - 13. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10004908068
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How to market, advertise, and promote your business or service in your own backyard
Egelhoff, Tom - 2008
Persistent link: https://www.econbiz.de/10004908820
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Will work for fun : three simple steps for turning any hobby or interest into cash
Bechtold, Alan R. - 2008
Persistent link: https://www.econbiz.de/10004908836
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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2009 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004911151
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Sales management : with (personal selling - salesmanship)
Chunawalla, S. A. - 2007 - 5., rev. ed.
Persistent link: https://www.econbiz.de/10004911521