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Defensive marketing strategies
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Hauser, John R.
194
Shugan, Steven M.
120
Urban, Glen L.
44
Toubia, Olivier
18
Liberali, Guilherme
16
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1
Theory and application of defensive strategy
Hauser, John R.
- In:
The economics of strategic planning : essays in honour …
,
(pp. 113-139)
.
1986
Persistent link: https://www.econbiz.de/10001261908
Saved in:
2
Metrics to value R&D : an annotated bibliography
Hauser, John R.
-
1996
Persistent link: https://www.econbiz.de/10000957473
Saved in:
3
New developments in product-line optimization
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 26-27
Persistent link: https://www.econbiz.de/10009007245
Saved in:
4
Consideration-set heuristics
Hauser, John R.
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
Saved in:
5
Research, development, and engineering metrics
Hauser, John R.
-
1997
Persistent link: https://www.econbiz.de/10000977776
Saved in:
6
Agendas and consumer choice
Hauser, John R.
- In:
Journal of marketing research : JMR
23
(
1986
)
3
,
pp. 199-212
Persistent link: https://www.econbiz.de/10001011975
Saved in:
7
Phenomena, theory, application, data, and methods all have impact
Hauser, John R.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 7-9
Persistent link: https://www.econbiz.de/10011637137
Saved in:
8
Prelaunch forecasting of new consumer durables : ideas on a consumer value ; priority model
Hauser, John R.
;
Urban, Glen L.
-
1982
Persistent link: https://www.econbiz.de/10000720767
Saved in:
9
The house of quality
Hauser, John R.
- In:
Harvard business review : HBR
66
(
1988
)
3
,
pp. 63-73
Persistent link: https://www.econbiz.de/10001046658
Saved in:
10
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
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