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From goods to service(s) : div...
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Service-dominant logic
63
Service-Dominant Logic
59
Marketing theory
41
Marketingtheorie
41
Betriebliche Wertschöpfung
29
Value creation
29
Relationship marketing
20
Dienstleistung
19
Beziehungsmarketing
18
Theory
18
Marketing
17
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17
USA
17
Theorie
16
United States
16
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14
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14
Marketing management
11
Marketingmanagement
11
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10
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10
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10
service-dominant logic
10
Institutional economics
9
Institutionenökonomik
9
Institutions
9
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8
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8
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7
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6
Strategisches Management
6
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6
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5
History of economic thought
5
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5
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English
186
Undetermined
102
German
1
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Lusch, Robert F.
202
Vargo, Stephen L.
138
Akaka, Melissa Archpru
22
Lusch, Robert
14
Wieland, Heiko
13
Koskela-Huotari, Kaisa
10
Laczniak, Gene R.
10
Brown, James R.
8
Harvey, Michael G.
7
O'Brien, Matthew
7
Webster, Frederick E.
6
Boyt, Thomas
5
Lim, Steve C.
5
Maglio, Paul P.
5
Udell, Jon G.
5
Griffith, David A.
4
Hartmann, Nathaniel N.
4
Harvey, Michael
4
Ingene, Charles A.
4
Schau, Hope Jensen
4
Chandler, Jennifer D.
3
Dunne, Patrick M.
3
Gummesson, Evert
3
Heyl, Jeff
3
Ketokivi, Mikko
3
Liu, Ying
3
Nix, Nancy W.
3
Ram, Sudha
3
Reynoso, Javier
3
Ross, Robert H.
3
Schmenner, Roger W.
3
Schuler, Drue
3
Shim, Soyeon
3
Sindhav, Birud
3
Spohrer, Jim
3
Zacharia, Zach G.
3
Ahearne, Michael
2
Akhter, Humayun
2
Barile, Sergio
2
Bronstein, Judith L.
2
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Academy of Marketing Science
1
American Marketing Association
1
Summer Educators' Conference <1985, Washington, DC>
1
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Journal of the Academy of Marketing Science
22
Journal of macromarketing : examining the interactions among markets, marketing, and society
12
Journal of business research : JBR
10
Journal of marketing
10
Marketing theory
9
Journal of macromarketing
8
AMS review : official publication of the Academy of Marketing Science
7
European journal of marketing : EJM
7
Journal of Business Research
7
Journal of retailing
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
European Management Journal
5
International Journal of Physical Distribution & Logistics Management
5
International Journal of Physical Distribution & Materials Management
5
International journal of physical distribution & logistics management : IJPD & LM
5
Journal of business market management : jbm
5
Marketing management : a quarterly business management publication of the American Marketing Association
5
Review of marketing research
5
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
4
MSI reports : working paper series
4
Organizational dynamics : a quarterly review of organizational behavior for professional managers
4
European Journal of Marketing
3
European management journal : publ. twice a year for the Scottish Business School
3
Information systems and e-business management : ISeB
3
Journal of Service Management
3
Journal of service management
3
Journal of service research : JSR
3
Business Horizons
2
Business horizons
2
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
2
International journal of business environment : IJBE
2
International journal of quality and service sciences
2
Journal of Consumer Marketing
2
Journal of business logistics : JBL
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing management : MM
2
Journal of operations management
2
Journal of personal selling & sales management : JPSSM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
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Source
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ECONIS (ZBW)
158
OLC EcoSci
78
Other ZBW resources
24
RePEc
19
USB Cologne (EcoSocSci)
10
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1
Evolving to a new dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
-
2008
Persistent link: https://www.econbiz.de/10003644612
Saved in:
2
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
3
Competing through service: insights from service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen L.
;
O'Brien, Matthew
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003438193
Saved in:
4
Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
5
Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.
;
Lusch, Robert F.
;
Akaka, Melissa Archpru
-
2010
Persistent link: https://www.econbiz.de/10003968697
Saved in:
6
Transitioning from service management to service-dominant logic : observations and recommendations
Gummesson, Evert
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
International journal of quality and service sciences
2
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003969017
Saved in:
7
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
8
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
Saved in:
9
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
10
Why "service"?
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003679866
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