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Toward a more nuanced understanding of the statistical properties of a median split
Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 652-665
Persistent link: https://www.econbiz.de/10011411590
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The median split : robust, refined, and revived
Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 690-704
Persistent link: https://www.econbiz.de/10011411596
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Three essential analytical techniques for the behavioral marketing researcher : median splits, mean-centering, and mediation analysis
Iacobucci, Dawn; Popovich, Deidre L.; Bakamitsos, … - 2015
Persistent link: https://www.econbiz.de/10011498139
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Focus induced tunnel vision in managerial judgment and decision making : the peril and the antidote
Posavac, Steven S.; Kardes, Frank R.; Brakus, J. Joško - In: Organizational behavior and human decision processes : … 113 (2010) 2, pp. 102-111
Persistent link: https://www.econbiz.de/10008668742
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How naive theories drive opposing inferences from the same information
Deval, Hélène; Powell Mantel, Susan; Kardes, Frank R.; … - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1185-1201
Persistent link: https://www.econbiz.de/10009740321
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Profits and halos : the role of firm profitability information in consumer inference
Posavac, Steven S.; Herzenstein, Michal; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 327-337
Persistent link: https://www.econbiz.de/10008658288
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Implications of selective processing for marketing managers
Posavac, Steven S.; Fitzsimons, Gavan J.; Kardes, Frank R. - In: Applying social cognition to consumer-focused strategy …, (pp. 37-51). 2005
Persistent link: https://www.econbiz.de/10003113303
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On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Posavac, Steven S.; Gaffney, Donald R.; Kardes, Frank R. - In: Journal of behavioral decision making 37 (2024) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10014473658
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The Brand Positivity Effect: When Evaluation Confers Preference
Posavac, Steven S.; Sanbonmatsu, David M.; Kardes, Frank R. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 643-651
Persistent link: https://www.econbiz.de/10006645055
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Toward a More Nuanced Understanding of the Statistical Properties of a Median Split
Iacobucci, Dawn - 2016
Some behavioral researchers occasionally wish to conduct a median split on a continuous variable and use the result in subsequent modeling to facilitate analytic ease and communication clarity. Traditionally, this practice of dichotomization has been criticized for the resulting loss of...
Persistent link: https://www.econbiz.de/10013003520