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Consumer behavior and culture : consequences for global marketing and advertising

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Intercultural consumer classifications in e-commerce

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Cultural symbolism of brands

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Cultural and age-related differences in reliability : an empirical study in the United States, Japan and Malaysia

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Effect of globalization on multicultural consumer behavior

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Global agierende Publikumsgesellschaften werden zunehmend mit dem spezifischen Verhalten einer kulturell diversen Investorenöffentlichkeit konfrontiert. Vor diesem Hintergrund werden in vorliegender Publikation entsprechende Hypothesen in Bezug auf ausgewählte kulturell bedingte Probleme an...

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Understanding motivations and benefits of attending a multicultural festival

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