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How individual value structures shape smart shopping experience and brand choices : an international perspective

Gómez-Suárez, Mónica; Quiñones, Myriam; Yagüe … - In: European journal of international management : EJIM 13 (2019) 4, pp. 515-532

Persistent link: https://www.econbiz.de/10012065239

Investor segmentation : how to improve current techniques by incorporating behavioural finance concepts?

Deccax, Ronaldo Andrade; Campani, Carlos Heitor - In: International journal of economics and business research 18 (2019) 1, pp. 31-48

Persistent link: https://www.econbiz.de/10012103694

Influencers on Instagram and YouTube and their impact on consumer behaviour

Młodkowska, Bianka - In: Journal of marketing and consumer behaviour in emerging … (2019) 1, pp. 4-13

Nowadays we are faced with a growing number of people using social media. The most popular of these are YouTube and Instagram. Their users are exposed to the content generated by influencers - social media creators with loyal audiences. The aim of this paper is to investigate the impact that...

Persistent link: https://www.econbiz.de/10012119691

Innovation and social responsibility in food ingredients market

Bollani, Luigi; Pellicelli, Anna Claudia; Dyck, Stefaan van - In: Global business & economics review 20 (2018) 5/6, pp. 573-581

Persistent link: https://www.econbiz.de/10012126529

The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans

Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Global business & economics review 20 (2018) 5/6, pp. 612-633

Persistent link: https://www.econbiz.de/10012126543

Determinants of social media's use in consumer behaviour: an international comparison

Bartosik-Purgat, Małgorzata; Filimon, Nela; Hinner, Michael - In: Economics and business review 3 (2017) 2, pp. 79-100

Persistent link: https://www.econbiz.de/10011743467

Transaction utility of end-user pirates : an analysis

Basu, Paulomi; Banerjee, Tanmoyee - In: Review of marketing science 16 (2018) 1, pp. 109-132

Persistent link: https://www.econbiz.de/10012026914

Corporate social responsibility and consumer behaviour in the hospitality sector : its effects on the decision-making process

Sahelices-Pinto, César; Lanero-Carrizo, Ana; … - In: World review of entrepreneurship, management and … 15 (2019) 1/2, pp. 132-150

Persistent link: https://www.econbiz.de/10012027574

Internet-enabled collective intelligence as a precursor and predictor of consumer behaviour

Carter, Stephen; Yeo, Amy Chu-May - In: Economics, management and financial markets 13 (2018) 4, pp. 11-38

Persistent link: https://www.econbiz.de/10012028180

Online purchasing : the role of web experience factors

Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282

Persistent link: https://www.econbiz.de/10012106625