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The impact of retailers' sustainability and price on consumers' responses in different cultural contexts
Tascioglu, Mertcan; Eastman, Jacqueline Kilsheimer; … - In: The international review of retail, distribution and … 29 (2019) 4, pp. 430-455
Persistent link: https://www.econbiz.de/10012209577
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The impact of cause-related marketing on millennials' product attitudes and purchase intentions
Eastman, Jacqueline Kilsheimer; Smalley, K. Bryant; … - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 799-826
Persistent link: https://www.econbiz.de/10012179068
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The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
Shin, Hyunju; Eastman, Jacqueline Kilsheimer; … - In: Journal of retailing and consumer services 38 (2017), pp. 59-70
Persistent link: https://www.econbiz.de/10011743135
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Artificial intelligence consumer behavior : a hybrid review and research agenda
Jain, Varsha; Wadhwani, Ketan; Eastman, Jacqueline … - In: Journal of consumer behaviour 23 (2024) 2, pp. 676-697
Persistent link: https://www.econbiz.de/10014507465
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Cyber Dimensions - Retaining the Online Learner: Profile of Students in an Online MBA Program and Implications for Teaching Them
Bocchi, Joe; Eastman, Jacqueline K.; Swift, Cathy Owens - In: Journal of education for business 79 (2004) 4, pp. 245
Persistent link: https://www.econbiz.de/10006417716
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Opinion Leaders and Opinion Seekers: Two New Measurement Scales
Reinecke Flynn, Leisa; Goldsmith, Ronald E.; Eastman, … - In: Journal of the Academy of Marketing Science 24 (1996) 2, pp. 137-147
Persistent link: https://www.econbiz.de/10006153960
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The King and Summers Opinion Leadership Scale: Revision and Refinement
Reinecke Flynn, Leisa; Goldsmith, Ronald E.; Eastman, … - In: Journal of business research : JBR 31 (1994) 1, pp. 55-64
Persistent link: https://www.econbiz.de/10006744767
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The generality-specificity issue in consumer innovativeness research
Goldsmith, Ronald E.; Freiden, Jon B.; Eastman, … - In: Technovation : the international journal of … 15 (1995) 10, pp. 601-612
Persistent link: https://www.econbiz.de/10006863322
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Materialism and Consumer Ethics: An Exploratory Study
Muncy, James A.; Eastman, Jacqueline K. - In: Journal of business ethics : JOBE 17 (1998) 2, pp. 137-146
Persistent link: https://www.econbiz.de/10006920821
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Examining retailer and consumer perceptions in determining economic expectations : a demonstration with the 2008 holiday season
Eastman, Jacqueline K.; McKay, Benjamin P.; Forehand, Jacob - In: The journal of applied business research 26 (2010) 4, pp. 21-34
Persistent link: https://www.econbiz.de/10009881617