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Achieving relationship marketi...
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Relationship marketing
59
Beziehungsmarketing
57
Consumer behaviour
31
Konsumentenverhalten
31
Salespeople
26
Verkaufspersonal
25
Lieferantenmanagement
23
Marketing management
23
Supplier relationship management
23
Marketingmanagement
22
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16
United States
16
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13
Selling
13
Unternehmenserfolg
13
Verkauf
13
Einzelhandel
12
Retail trade
12
Customer satisfaction
11
Distribution channel
10
Marketing
10
Vertriebsweg
10
B-to-B-Marketing
9
Business-to-business marketing
9
Kundenzufriedenheit
9
Market research
9
Marktforschung
9
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9
relationship marketing
9
Arbeitsverhalten
7
Dienstleistungsqualität
7
E-commerce
7
Electronic Commerce
7
Online retailing
7
Online-Handel
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Resource-based view
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7
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English
186
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58
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Palmatier, Robert W.
121
Evans, Kenneth R.
75
Arnold, Todd J.
45
Scheer, Lisa K.
33
Fang, Eric
20
Miao, C. Fred
16
Landry, Timothy D.
14
Dant, Rajiv P.
10
Grewal, Dhruv
10
Wood, Charles M.
10
Harmeling, Colleen M.
9
Stan, Simona
9
Zou, Shaoming
9
Kozlenkova, Irina V.
8
Lee, Ju-Yeon
8
Steinhoff, Lena
8
Henderson, Conor M.
7
Houston, Mark B.
7
Moorman, Christine
7
Samaha, Stephen A.
7
Beck, Joshua T.
6
Gopalakrishna, Srinath
6
Steenkamp, Jan-Benedict E.M.
6
Crecelius, Andrew T.
5
Dong, Beibei
5
Ganesan, Shankar
5
Heerde, Harald J. van
5
Kumar, Nirmalya
5
Lawrence, Justin M.
5
Lie, Po-Chien
5
Martin, Kelly D.
5
Moreau, C. Page
5
Watson, George F., IV.
5
Bloch, Peter H.
4
Quach, Sara
4
Schlacter, John L.
4
Sharma, Arun
4
Thaichon, Park
4
Weaven, Scott
4
Zhang, Jonathan Z.
4
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American Marketing Association
3
Winter Educators' Conference <2002, Austin, Tex.>
2
Summer Educators' Conference <2012, Chicago, Ill.>
1
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Journal of the Academy of Marketing Science
41
Journal of marketing
31
Journal of retailing
13
Journal of business research : JBR
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing research : JMR
9
The journal of personal selling & sales management : JPSSM
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing theory and practice
7
MSI reports : working paper series
6
The journal of services marketing
5
Journal of international marketing
4
Journal of service research
4
European Journal of Marketing
3
European journal of marketing : EJM
3
Journal of Business Research
3
Journal of Services Marketing
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of service research : JSR
3
European journal of marketing
2
Handbook of business-to-business marketing
2
Journal of consumer behaviour : an international research review
2
Journal of management : JOM
2
Journal of marketing research
2
Journal of professional services marketing
2
Journal of retailing and consumer services
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
SpringerLink / Bücher
2
The Oxford handbook of strategic sales and sales management
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
Always learning
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
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ECONIS (ZBW)
170
OLC EcoSci
58
Other ZBW resources
9
RePEc
5
USB Cologne (EcoSocSci)
2
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1
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10008052710
Saved in:
2
Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Houston, Mark B.
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
Saved in:
3
Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Houston, Mark B.
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10007765865
Saved in:
4
The role of equity and work environment in the formation of salesperson distributive fairness judgments
Arnold, Todd J.
;
Landry, Timothy D.
;
Scheer, Lisa K.
; …
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10003946034
Saved in:
5
The opportunities and costs of highly involved organizational buyers
McClure, Colleen E.
;
Lawrence, Justin M.
;
Arnold, Todd J.
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 480-501
Persistent link: https://www.econbiz.de/10014251194
Saved in:
6
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
7
Salesperson directive modification intention : a conceptualization and empirical validation
McAmis, Gregory T.
;
Evans, Kenneth R.
;
Arnold, Todd J.
- In:
The journal of personal selling & sales management : JPSSM
35
(
2015
)
3
,
pp. 203-220
Persistent link: https://www.econbiz.de/10011374658
Saved in:
8
The moderating influence of organizational support on the development of salesperson job performance : can an organization provide too much support?
Stan, Simona
;
Evans, Kenneth R.
;
Arnold, Todd J.
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10009680337
Saved in:
9
Salesperson socialization to the consumption of organizationally provided support services : differences between high- and low-performing salespeople
Stan, Simona
;
Arnold, Todd J.
;
McAmis, Gregory T.
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 271-288
Persistent link: https://www.econbiz.de/10012607651
Saved in:
10
Interaction orientation and product development performance for Taiwanese electronic firms : the mediating role of market-relating capabilities
Chen, Yen Chun
;
Lie, Po-Chien
;
Evans, Kenneth R.
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10011649985
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