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Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.; Scheer, Lisa K.; Evans, Kenneth R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10008052710
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Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
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Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
Palmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10007765865
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The role of equity and work environment in the formation of salesperson distributive fairness judgments
Arnold, Todd J.; Landry, Timothy D.; Scheer, Lisa K.; … - In: The journal of personal selling & sales management : JPSSM 29 (2009) 1, pp. 61-80
Persistent link: https://www.econbiz.de/10003946034
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The opportunities and costs of highly involved organizational buyers
McClure, Colleen E.; Lawrence, Justin M.; Arnold, Todd J.; … - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 480-501
Persistent link: https://www.econbiz.de/10014251194
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R. (contributor); Scheer, Lisa K. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001752828
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Salesperson directive modification intention : a conceptualization and empirical validation
McAmis, Gregory T.; Evans, Kenneth R.; Arnold, Todd J. - In: The journal of personal selling & sales management : JPSSM 35 (2015) 3, pp. 203-220
Persistent link: https://www.econbiz.de/10011374658
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The moderating influence of organizational support on the development of salesperson job performance : can an organization provide too much support?
Stan, Simona; Evans, Kenneth R.; Arnold, Todd J.; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 4, pp. 405-419
Persistent link: https://www.econbiz.de/10009680337
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Salesperson socialization to the consumption of organizationally provided support services : differences between high- and low-performing salespeople
Stan, Simona; Arnold, Todd J.; McAmis, Gregory T.; … - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 271-288
Persistent link: https://www.econbiz.de/10012607651
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Interaction orientation and product development performance for Taiwanese electronic firms : the mediating role of market-relating capabilities
Chen, Yen Chun; Lie, Po-Chien; Evans, Kenneth R.; … - In: The journal of product innovation management : an … 34 (2017) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10011649985