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advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing …-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising …Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian …
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This volume is concerned with the complexities of the relationship between globalization and different groups of consumers in developing countries. Globalization, it is argued, can yield frustration and disappointment as well as welfare gains for consumers; it may, but does not necessarily,...
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